bernaches

http://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/

I first learned about this VW ad while reading Dan Ogilvy’s book Ogilvy on Advertising

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. 

Ogilvy on Advertising gives insight to the world of advertising when it really started to take off in the 50s and 60s. This ad in particular was by another ad giant, DDB, short for Doyle Dane Bernach. Ogilvy talked about this ad in his book because it is a great example of how positioning through advertising can increase sales. Bernach positioned Volkswagen as a protest against the vulgarity of Detroit cars in those days, making the Beetle a cult among non-conformists. Sales of the car went from a mere 10,000 up to 500,000 cars a year. 

This ad is effective for many reasons. I love how they use the white space. The little Beetle is in the top left third of the ad and it really stands out against the all white background. It’s clean. The tag line, “Think Small,” is brilliant because it is encouraging Americans who were in favour of large gas-guzzling beasts of cars to think of a smaller, better alternative. They back up this line by positioning the car as an economically sound, enviro and family friendly mobile that is great for city driving. And at the time when people may have been more inclined to purchase a Lincoln or T-Bird for their brute styling, they make the Beetle look downright cute and reasonable. 

A VW Beetle was my first vehicle purchase. At 16, I wanted a car that was great on gas but also had the European styling that VW is known for. I still think this would be an effective ad campaign today because of how it positions the Beetle as having economical, family and city driving benefits. 

Capturer un Animal Raton-Laveur Extermination Montréal Raton Laveur Exterminateur Trappeur Raccoon Exterminator Rat Montreal Urgence 514.915.3601

Capturer un Animal Raton-Laveur Extermination Montréal Raton Laveur Exterminateur Trappeur Raccoon Exterminator Rat Montreal Urgence 514.915.3601

Laval Exterminator Services for Bats Rats Raccoon Squirrel Skunk Groundhog Snake and more… Exterminator MontrealLavalLaurentides, Lanaudière, Mauricie, Gaspé, Abitibi, Saguenay, Extermination Trappeur Montreal Trapping Montréal Animal Control WildLife Pest Control, Rats, Snake Python Exterminator  Montreal, Boisbriand, Lorraine, Ville Province in Quebec, University, Déprédateur Urbain,…

View On WordPress

vimeo

Agatha from Jordan Bruner on Vimeo.

Music video for the Agatha by the Dive Index created by Jordan Bruner.

Dive Index - neutralmusic.com

Many many thanks to:
Richard Duke, Grier Dill, Hali Emminger, Emily Wormley, Nadia Gomez, Damien Bernache, Sean Donnelly, Catharine Stuart, Brandon Whightsel, Ashley Wallace, Chloe Douglass, and David Singer.

Affaire Capturer Exterminateur de Raton-Laveur Montréal Raccoon Exterminator Laval Animal Remova DDO

Affaire Capturer Exterminateur de Raton-Laveur Montréal Raccoon Exterminator Laval Animal Remova DDO

Comment capturer Attraper Déloger Exterminer avec une Technique d’Extermination un Animal Sauvage indésirable du grenier de la maison dans une cage ou une moufette Skunk dans un piège à Rat de Montréal, Problème avec des Rats à Montréal, Exterminas est là pour vous…

Urgence Exterminateur Grand Montréal Emergency Greater Montreal Exterminator

514.915.3601

Abeille, Guêpes, Moufette, & bien…

View On WordPress

1 photo pendant 7 jours. Une bernache et des conteneurs. tumblr.com/blog/thethingsiseearoundme 1 photo for 7 days. A canadian goose and some containers. yvesmartinallard.wix.com/yvesmartinallard #madewithiphone #iphoneworkshops #ateliersphoto #atelierphotovideotelephoneintelligent #photoandvideoworkshopswithiphone #igers #igmontreal #igworldclub #instagramers #instagramhub #igersmontreal #bestgram #allshots #art #arte #photowall #photography #webstagram #montreal #mtlphoto #montrealphoto #topclub #timewireless #photooftheday #photoofthemonth #cool #awesome #popularpage #like