Outsiders and the Internet: Candidates like Ron Paul and Bernie Sanders Continue to Utilize the Internet to Prevent Being Marginalized by the Media
By: Justin Ackerman
Predicting who might win an election is difficult, but certain metrics make it a lot easier than most would believe. One of the more important of those metrics, is name recognition. How many people know a candidate’s name, or better yet, how many people can put a face with that name. From local elections, to state elections, to even most federal elections the candidate with the most name recognition will win basically every single time. This makes a lot of sense, you have to know who somebody is to vote for them obviously, but unfortunately many candidates bank on voters knowing who they are and little else. Incumbent candidates have a lot of inherent advantages but name recognition and apathy are two of the biggest. Which is why the treatment given to outsider candidates by the mainstream media is not only incredibly disheartening, but also incredibly dangerous. Today the media rarely gives Bernie Sanders the air time he deserves. What is even more alarming though is how far corporate media sometimes goes to outright avoid speaking his name. This same type of media blackout has happened to outsider candidates in the past, but fortunately for Bernie Sanders the internet has pushed back harder than they ever have before.