Johnny Depp for Christian Dior’s Sauvage Fragrance for Men
“Sauvage was a rough stone, which I chiseled and shaped,” says François Demachy, the House’s exclusive perfumer-creator. In order to made this unapologetic and sophisticated fragrance, he chose to revisit and to modernize one of the great structures in men’s perfume-making: the fougère. To wit, raw materials of supreme quality bring to Sauvage a signature and sense of nobility unlike any other.
Of these, firstly, there’s Calabrian bergamot essence – developed by the perfumer-creator and specially produced for Dior – whose ramped-up sharp and lightly peppery accents have the force of a fresh and powerful gust of air. Next comes blended elemi incense resin, spicy notes of Sichuan pepper and pink berries, piquant geranium, the strength of vetiver, the aroma of the wild scrub of Vaucluse lavender, and patchouli, purified through double-distillation, to elegantly bind the whole. Lastly, there’s ambroxan, a rare molecule extracted from ambergris, which uniformly releases its marine and animalistic notes to trace the skyline of a fragrance that evokes the compelling wildness of the great outdoors.
On the screen, Johnny Depp encapsulates the man seeking authenticity and a return to nature for whom Sauvage was created. In the campaign, directed by Jean-Baptiste Mondino, he sets out, heading in the direction of the open west, a place where nature is the law of the land. He buries his charms and trinkets directly into the desert sands, ridding himself of the superfluous in a ceremonial act, as he reveals his true face, an unapologetically masculine man, but in touch with his deepest emotions. Authentic and noble. Untamed, but Dior.