A thick, black matte wing is sometimes just what you need for that extra confidence boost. With its lash-hugging, AccuFlex™ tip, Benefit’s They’re Real! Push-Up Liner helps nail the look in lightning speed. Check out the steps below to get this statement style. KELLEY HOFFMAN
STEP ONE: Draw an even line across the lash line, from inner to outer corner.
STEP TWO: Angle the AccuFlex™ tip toward the outer end of your brow and draw a wing at the corner.
STEP THREE: Fill in the wing and thicken the line with a few strokes, making it as big as you prefer.
STEP FOUR: You’re done! Now it’s time to steal the show.
Benefit’s They’re Real Push-Up Liner when I first heard about it I though it was a really unique concept and the only eyeliner I know of its kind (I have since seen that Maybelline released a very similar liner a while ago) II had extreme high hopes for this product and it turned out to be a real let down. The application was uneven and clumpy; the formula itself was just too crumbly and dry and the applicator wasn’t firm enough to work with such crumbly formula. This product did not work well for winged eyeliner/upper liner as the formula was so soft the line ended up clumpy and uneven. Benefit describe this as a “lash hugging gel liner pen” so I hoped this eyeliner would be good for tightlining, but it was just a big goopy mess, the dry formula sort of “balled” up and wouldn’t grip to the area in between the lashes. In terms of staying power it failed on all counts. Benefit call this eyeliner “budge proof” but in under six hours of wear this eyeliner had completely smudged, it was all above my crease and halfway across my temples, the liner also flaked onto my cheeks. I’m so disappointed with this product and can say it is one of the worst eyeliners I have ever tried, I had hoped for so much more. Out 27th of June
Benefit are no stranger to creating hype around their products, but unfortunately more often than not the hype is not true to the quality of the products themselves (a la la They’re Real Liner) I had really high hopes for this mascara especially since They’re Real Mascara is my all-time favourite. This mascara was by no means bad
or the worst I’ve tried, but it was still notoriously over hyped. The
mascara has a small, curved plastic wand which Benefit calls a “hook and roll” brush which “grabs, separates, lifts and curls” I didn’t really think the wand
was anything special, but it wasn’t awful either. In terms of curling
this mascara does a good job and you can definitely get away without
using a lash curler. Despite Benefits claims
this mascara does not keep lashes curled for 12 hours and I found the
curl started to drop after a couple of hours. If you simply wiggle two coats through the lashes you aren’t
going to get long lashes or good definition. For good results you need
to wiggle the mascara through the lashes and then twist the wand upwards towards the tips, this works but your lashes may start to look a little clumpy and you often end up with
mascara on your eyelids (see results here) Many people had issues with Benefit They’re being difficult to remove, I can report that this one is easy to remove with makeup remover and doesn’t flake or smudge in the middle of the day. All in all I think this mascara is okay, it is
better than some others I’ve tried, but that doesn’t mean I think it’s
the best. I know many people love it, but I find I just have to spend
too much time applying it in order to get nice big lashes.
Even as the recession ate into beauty sales, Benefit grew by sticking to a disciplined approach: making sure every new stockkeeping unit and marketing effort corresponds to its playful positioning, building customer loyalty through brow bars and boutiques, spreading abroad with select key retailers, and launching and maintaining powerful product franchises, including They’re Real mascara, which is being recharged with the global unveiling of They’re Real Push-Up Liner on June 27. For More