Today the Benefit rep came into work (I work in the Beauty Boutique at Shoppers Drug Mart in case y'all weren’t aware) and guess what she brought with her? That’s right. The Benefit They’re Real Push-Up Liner and the matching makeup remover. Ever since they started showing sneak-peaks of these products on Instagram and Youtube, I knew I had to see it for myself immediately.
So to put it in the simpler terms, the Push-Up Liner is not a liquid liner. It is like a gel or cream eyeliner, but instead of the product being in a jar and then having to use a separate angled brush to apply it, both products are in one. You twist the bottom of the tube and the gel squeezes out of the soft plastic (AccuFlex™) tip. Pretty handy right?
So let’s talk pros and cons. I love Benefit. I really do. And I love the They’re Real Mascara. So I really wanted to love this eyeliner, but I’m still a little bit uncertain about it. When I was trying out this product, I found it a bit messy. It squirted out too much product when I twisted it and found myself with quite a bit of excess gel. Plus, I have a feeling that the product could easily dry up in the tip. But I can't verify that assumption until I own this product myself. As for pros, there are many! Although this probably won’t be my favorite eyeliner, I can see why it will be a very popular launch. The actual gel product is a very nice consistency. Although a tad bit thick for my liking, it’s a very matte, opaque black. It’s also very nice and creamy. And for those of you who don’t want your liner smudging anywhere, this liner is completely waterproof!
Because the eyeliner is so waterproof, Benefit came out with a whole new eye makeup remover especially for the They’re Real line! I was very impressed with the makeup remover! It is a cream consistency, not a liquid, which I really like because not only is it less messy, but I find it is easier to massage on my eyes and break down all of the makeup. This works incredibly well. After only a few seconds of gently rubbing this remover on the eyeliner, it disintegrated the product and then easily wiped away with a tissue.
All in all, I think Benefit has another huge hit on their hands and I can’t wait to try these out more in depth when they hit stores. So for all of you who are freaking about these two products, the official launch is June 27. Get your butts down to Shoppers Drug Mart on that day to check these out! See you then!