benefit they're real push up liner

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Benefit They’re Real Push-up Liner Demo and Review

Benefit launches They’re Real Push-Up Liner 27th June worldwide, and if you’re curious about this gel liner in a pen, read on!

This retails for $38 in Singapore, and it’s meant for people who want the precision of liquid, the soft matte finish and lasting power of gel, and the convenience of a pencil. It also boasts the Accuflex applicator tip, which is a latex-y slanted dispenser which is flexible enough to hug the lash line and not scrape the delicate eye skin.

Now you might be asking what the difference is with Maybelline’s previous version. I honestly can’t say for sure because I only tried the Maybelline on the back of my hand and didn’t purchase it when it was still available. Now I can’t find any to compare.

From what I can tell, the Benefit formula is a little thicker and denser, the pen grip is designed specifically to to be ergonomic and easy to hold, and Benefit’s design was 5 years in the making, so SOMEHOW, SOMEWHERE, someone got hold of something they were not supposed to, cos 2 companies have the same concept now.

Application:

The main thing I’ll say is that this is NOT an eyeliner for novices. It sounds like it would be, but the flexible tip takes some getting used to because it’s so soft that it can bend and flop sideways, and the amount of product you twist out has to be controlled properly.

Press too hard, or dispense too much product (I twist until it clicks once or twice), and you can make a mess.

You need to be patient when you use this. Work in small sections, and you’ll be able to control it and get a neat, clean line. Try too hard to draw it quickly in a single stroke, and you can make a mess unless you’re an absolute pro with it. 

The flexible applicator makes it easy to get a moderately thick line and flick. But it’s not that easy if you like very fine lines.

That said, once you get the hang of it, it CAN look incredibly beautiful. Very defined and intense. 

Longevity/Lasting-power:

I applied it as a liner, and then I actually tightlined with it. In fact I love it as a tightliner. That lasted me the entire day from 8am to 8pm with minimal fading even on the waterline. 

If you have oily lids though, this will smudge a bit, like most liners. Use a good primer to improve longevity.

The cons?

  • Unlike liquid and gel liners that you apply with a brush, it’s very hard to get this in between the lashes, so even when you line above and below the lashes, there’s a tiny gap that you can’t really reach unless you use mascara. 
  • I found tiny flecks falling off (probably from where the liner coated my lashes), so you have to be careful to avoid them. 
  • There’s a tendency for the liner to gunk up at the top or sides of the applicator if you dispense too much. Be careful to wipe those off on the back of your hand before applying to your eyes.

If you’re in Singapore, Sephora at ION is giving you a chance to pre-purchase the liner ahead of the rest of the world on 13th June!

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TIP: Lay down a foundation of long-wearing liner over the lids, and then layer on matching shadow (or a similar shade for a pop of dimensional color) to help shadow stay put from dawn to dusk. “This pencil is ideal for more diffused looks because of its shape,” says Soto. “It’s a nice, soft texture to get close to the eye.”
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OVER HYPED: Benefit They’re Real Push-Up Liner

Benefit’s They’re Real Push-Up Liner when I first heard about it I though it was a really unique concept and the only eyeliner I know of its kind (I have since seen that Maybelline released a very similar liner a while ago) II had extreme high hopes for this product and it turned out to be a real let down. The application was uneven and clumpy; the formula itself was just too crumbly and dry and the applicator wasn’t firm enough to work with such crumbly formula. This product did not work well for winged eyeliner/upper liner as the formula was so soft the line ended up clumpy and uneven. Benefit describe this as a “lash hugging gel liner pen” so I hoped this eyeliner would be good for tightlining, but it was just a big goopy mess, the dry formula sort of “balled” up and wouldn’t grip to the area in between the lashes. In terms of staying power it failed on all counts. Benefit call this eyeliner “budge proof” but in under six hours of wear this eyeliner had completely smudged, it was all above my crease and halfway across my temples, the liner also flaked onto my cheeks. I’m so disappointed with this product and can say it is one of the worst eyeliners I have ever tried, I had hoped for so much more. Out 27th of June

*This product was sent to me for consideration disclosure policy.

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BENEFIT THEY’RE REAL! PUSH-UP LINER EARLY ACCESS GIVEAWAY! Today Benefit is launching their latest innovation: They’re Real! Push-Up Liner—the first-ever lash hugging gel liner pen—and they sent us 2,000 deluxe minis to let our Birchbox community try before ANYONE else! Now it’s beyond easy to get the most precise line, every time. Want to win one?

1. Reblog this post and tag #BenefitXBirchbox.

2. Then enter here for a chance to win a deluxe mini which will ship along with your June Birchbox.