In October, I decided to invest some money and time into creating a small book in which I could mail to potential photo-editors and clients.
The book would contain 3 recent photo-stories I have worked on. All three stories are ones in which I pursued on my own and shot on my own time. I didn’t include any ‘on-assignment’ work for two reason; firstly, I believe that photo-editors see assignment work on a daily basis and they would rather see work that the photographer is not told to shoot but rather shots on his/her own time. Secondly, I truly feel that in this day and time a lot of people can take great looking photos and that what sets photojournalists apart is the time and dedication put into their work. I dont want to take pictures of nouns, I want to take pictures of verbs.
I wanted to stay away from the shotgun approach of sending 100 postcards to everyone and anyone. Don’t get me wrong, this would work and undoubtedly reach A LOT more editors, but it just didn’t feel right. I wanted to give them something more personal.
I took a few bookmaking design courses and over the course of a month put together a small run of catalogs titled 'Non-Fiction’. I sent these out to quite a small group of art directors/photo editors. It certainly wasn’t cheap and it was time consuming, but the reward of having a small catalog in your hands at the end of the process was fantastic.
I have four left over, in which I am going to sell for $20, shipping included.