Designed by Peter Jostrand, United States. Prescription Beer is a premium pilsner that ranges from low to high alcohol potency depending upon the day of the week. And of course Sunday is the day of rest.
“After a word with our friends at Vocation Brewery, we’d come up with something Naughty & Nice and deliciously festive. We decided on a strong chocolate stout and Vocation perfected the recipe for us to brew together. We came up with the festive name, the elegant in-house illustrations and chose a special gold foil finish.”
Bold, brave and beautiful. That’s the blueprint for Robot Food’s design. Making noise is good. Being heard is better. What they do is turn up the volume on strategic creativity. They focus the messaging. They do away with clutter. They craft every detail. Simply put, they’re hellbent on great ideas that bring solid commercial results.
For their final project in Persuasive Graphics, Jordan Bell, Keith Jernigan, James Utley, Aubrie Barrnett and Zack Gulliani had to design a packaging concept for a drink company. They decided to create a beer package design for Ipswich Brewing Co.
“Brücke it’s a brand formed by a Schwarzbier and a Weissbier. Its name refers to Franz Ernst Brückmann, a german doctor who wrote a play in which the Brunswick Mumme was mentioned as a drink with miraculous effects. Thanks to this legend, the Mumme, a beer that has been elaborated in Brunswick (Germany) since 1390, became popular and expanded into new territories.”
Anna Salvador is a graphic design student based in Barcelona, Spain. Most of her work is focused on Editorial Design and Photography, but also graphic design, branding and packaging. She believes that beauty and functionality lies in simplicity and clearness so that’s what she’s trying to express in her projects.
Project Goal: Based on an existing wine, olive oil, or beer brand of your choice, design a “new and improved” label and matching gift box package that utilizes typography to its fullest extent.
Client: The Ale Apothecary brewery
Objective: I have been very interested lately in vintage typography & packaging, particularly old apothecary bottles & packaging. When stumbling upon a brewery called the Ale Apothecary, I was very intrigued by their products & mission statement of “striving to create beers that embody the spirit of the last 2,000 years of cottage and farmhouse beer; unpredictable, wild, and totally independent.” My objective was to play off the concepts the company had already established, and continue targeting a similar audience of people who appreciate high quality craft beer, and are willing to pay more for nicer packaging + product. I chose to utilize hand lettering, and aside from the copy text, every aspect of the label is hand drawn. I really strived to push the apothecary theme, and take a modern twist on vintage apothecary packaging while still retaining its authenticity. My goal was to evoke a vintage, rustic, mysterious, and wild aesthetic that would speak to an audience who appreciates detail and quality.
Michael Freimuth was responsible for the creative direction and graphic design of this nice identity project for Maria’s Packaged Goods and Community Bar. The designer created a set of packaging and beer labels.