LINE Friends Lay’s Potato Chips
The popular Japanese messaging app LINE may not be available here in China, but the LINE Friends characters associated with it are SUPER popular. There’s a big store on Huaihai Lu that sells all sorts of merch with their images plastered all over it. Even Frito-Lay China has gotten in on the action, launching a line of LINE Lay’s potato chips, featuring Cony, Brown on Sally on the packaging…
The characters are being used on the bags of their standard cheese and beef flavored heart-shaped potato snacks, but no new actual flavors have been introduced, it seems.
Not sure how many different designs there are in total, or what other characters might be used, but I was able to find these three at my corner Lawson. I’ll keep an eye out for more.