Make Up For Ever (finally) debuts history’s first-ever untouched makeup advertisement. Via BeautyHigh

What befuddles me most is that this didn’t happen decades ago. I’ve been into beauty products and cosmetics at the tender age of 4 when my mother snapped photos of me smothering her deep red Estée Lauder over my prepubescent lips. I then proceeded to expand my beauty experience and knowledge after discovering foundation, concealer, sponges, liquid eyeliner, eyeshadow, lip stains, toner, moisturizer, tinted moisturizer, blush brush, bronzer brush, eye shadow brush, etc. etc. Needless to say, I’ve meandered my way into a handful of Sephoras in my short lifetime; once, I spent two hours in one Sephora – I don’t know about you, but that’s a long time to me. 

In any case, the makeup industry’s left out the most important thing these days: beauty in its products. If you need photo shop to make your products look “better” then, well, you’re lame. And I don’t know how and why I, or anyone, fell into the hoax. Untouched makeup ads should have existed years ago. Better late than never.


Video of Crystal appliqué in motion #BeautyHigh #romerojenningsbeauty #romerojennings @beautyhigh #maccosmetics #NewWork @romerojennings @beautyhigh

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