Hooray, It’s the Birchbox Beauty Pulse Holiday 2012 Survey!
This past summer, we surveyed our members on anything and everything beauty-related, from waxing to neon nails, and then transformed the raw data into our very first Birchbox Pulse Survey infographic. The results were such a hit, we decided to do a survey each quarter, and we’re thrilled to announce the launch of our latest: the Holiday 2012 Edition.
We won’t spoil the fun by spilling too much here, but we can’t resist sharing a few nuggets that we found particularly interesting:
- The average holiday budget among our members is $556.
- Respondents want one out of every four holiday gifts to be beauty-related.
- 62 percent of people wear more makeup during the holidays.
There are also sections on holiday do’s and don'ts, the season’s hottest lip color, and what beauty gifts people really want to receive (if you haven’t finished your holiday shopping yet, we suggest you pay close attention to this part).
A big shout-out goes out to Rebecca Sloat on our creative team, who spent tireless hours making this infographic so gloriously gorgeous. We’d love for all of you to help us get the word out by sharing our festive findings via your social channels. Also, we want to hear your thoughts! Let us know in the comments below what you think of these results, as well as what kind of surveys you’d like to see from us in the future.
Check out what our co-founder Katia had to say about the survey by reading this WWD article.