SheaMoisture needs some of their own conditioner for this dry apology.
The family-owned business, founded by a black family that fled Liberia for the United States, has been around since 1912 and sells hair and skincare products that are popular among black women.
But you couldn’t quite tell that in an ad the company released on Monday, which featured white and fair-skinned women using the product.
The ad was an apparent attempt to make the company’s products attractive to white consumers. Users of SheaMoisture roundly rebuked the ad, calling the company out for not featuring a single dark-skinned black woman, or a woman with tightly curled hair in the ad.
The company issued an apology for the ad late on Monday, but didn’t once mention the black women consumers who’ve made them a household name — and highly profitable to boot. Read more (4/25/1710 AM)