beautiful white women

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SheaMoisture apologized for their “whitewashed” ad — but didn’t mention black women once

  • SheaMoisture needs some of their own conditioner for this dry apology.
  • The family-owned business, founded by a black family that fled Liberia for the United States, has been around since 1912 and sells hair and skincare products that are popular among black women.
  • But you couldn’t quite tell that in an ad the company released on Monday, which featured white and fair-skinned women using the product.
  • The ad was an apparent attempt to make the company’s products attractive to white consumers. Users of SheaMoisture roundly rebuked the ad, calling the company out for not featuring a single dark-skinned black woman, or a woman with tightly curled hair in the ad.
  • The company issued an apology for the ad late on Monday, but didn’t once mention the black women consumers who’ve made them a household name — and highly profitable to boot. Read more (4/25/1710 AM)

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