tips for getting exposure in fandom
I dont’ think i’m popular enough to be giving these sorts of tips but i’ve gotten a few asks so in the interests of not spamming i thought i’d share some observations i’ve made in fandom!
Self Marketing Strategies
- use the same username across all your social media platforms. It makes it much easier to find AND credit you, even where people don’t hyperlink.
- I think the following characteristics are good for choosing a name because they allow you to move between fandoms, genres, ratings etc (and potentially link to your real name later more easily).
- non-fandom specific username
- easy to spell and relatively short
- no swearing / r18 puns if you’re worried about rl
- trademarking principles apply - e.g. made up words are often more distinctive.
- For fic writers, update / link to your new chapters on all your non Ao3 platforms. That’s the only way we can be prolific (cf. artists).
- for artists, include your signature on your art EVERYWHERE - make it hard to crop out by reposters, make it LEGIBLE. it should correspond to your username.
- use consistent tags when doing the above. Tag your username.
- make rec lists, reblog others, boost others, comment - be visible. Fandom has become really fragmented due to the architecture of our social platforms so this is very important.
for Fic Writers
Caveat: this is for people who want to get more popular fics and not necessarily what i would suggest for your long term fandom enjoyment health. the adage of ‘writing for yourself’ is true - write for yourself (and your close friends).. Look i have llike, just one fic that’s popular so i’m not sure how much of this advice is relevant but for what it’s worth:
- understand your fandom demographic = age + favourite tropes + any fandom wank to potentially avoid if you’re just starting out.
- if you’re good with PWP, that’s always a hit!!! Same with humour.
- avoid writing fics in first person.
- avoid writing as if you’re outlining all the plot and emotions. you’re not here to be succinct. keep some secrets. :)
- avoid flat archetypes as they can feel 2D and OOC. And often sexist.
- identify popular AU settings & adapt them.
- check spelling and paragraph formatting. VERY important.
- hyperlink to your tumblr, twitter etc accounts in your author notes.
- if you’re inspired by art (and there’s lots of inspiring art), write something for it! (but check for permission first).
- leave comments and feedback on other fics.
- dont’ be like me and take ages to update…but this really depends on your RL and not really under our control.
- avoid adding negative caveats in your fic summaries, e.g. I’m bad at summaries but i promise it’s better! or I suck at this. This is not a job where you’re managing your co-worker’s expectations to avoid over-estimation. this never helps.