Yup. Sony and syco can tweet and 'support' Louis' video, make a little money off of it and save face that they're behind their artist. Meanwhile they send out press releases about his 'son' not the video. And only two music outlets cover it. Billboard ignores the message and points out a photo of a football player. Bbc ignores the message and insults Louis and the song. Fans can enjoy it but to the world he's still a two dimensional football-loving lad with a son. No harm done to sony.