A series of GIFs excerpted from Daisy, the most famous of all campaign commercials, known as the “Daisy Girl” ad, ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. Without any explanatory words, the ad uses a simple and powerful cinematic device, juxtaposing a scene of a little girl happily picking petals off of a flower (actually a black-eyed Susan), and an ominous countdown to a nuclear explosion. The ad was created by the innovative agency Doyle Dane Bernbach, known for its conceptual, minimal, and modern approach to advertising. The memorable soundtrack was created by Tony Schwartz, an advertising pioneer famous for his work with sound, including anthropological recordings of audio from cultures around the world. The frightening ad was instantly perceived as a portrayal of Barry Goldwater as an extremist. (Continue on The Living Room Candidate)
They think I’ve turned liberal because I believe a woman has a right to an abortion. That’s a decision that’s up to the pregnant woman, not up to the pope or some do-gooders or the religious right. It’s not a conservative issue at all.
This notorious presidential campaign ad (entitled “Daisy”) appeared in 1964, designed to attack incumbent Lyndon B. Johnson’s opponent Barry Goldwater for his comments that appeared to support the use of nuclear weapons in Vietnam.
It aired only once, and it was attacked for, one, showing the disturbing image of a girl being blown up by a nuclear weapon, and two, for quite blatantly accusing Goldwater of trying to start nuclear war. Despite criticism, the scare tactic apparently proved effective, and Johnson won the presidency by a landslide.