With all the amazing technology currently popping up in the beauty industry, it’s hard stay tuned in to what’s new. Heck, the lingo even confuses us from time to time. Below, we break down the latest talk of the town. KATE HELFRICH AND SARA BACHIS, SEPHORA COLLECTION PRODUCT DEVELOPMENT
THE BUZZWORD: Serum foundation.
THE BREAKDOWN: Compared to creams or liquids, serum foundations contain fewer thickening agents, which means that they are lightweight and have a higher concentration of active ingredients and pigments. Because of this, you use less serum foundation for your desired coverage than you would with a liquid formula.
An oil-free, full-coverage foundation that lasts for up to 16 hours.
THE BUZZWORD: Blur technology.
THE BREAKDOWN: Aiding in the reduced appearance of everything from fine lines and wrinkles to large pores, blurring technology refers to formulations that incorporate fine particles that reflect light, helping to “blur” out imperfections. This technology can be found in primers, foundations, and finishing powders.
These finishing powders contain light-framing technology, come in a powder-cream hybrid texture, and mimic the effect of photo filters.
THE BUZZWORD: Micro-fine pigments.
THE BREAKDOWN: Going hand-in-hand with blur technology, micro-fine coated pigments refer to the smallest particles of micro-sphere color. Foundations with micro-fine pigments hide imperfections and offer seamless coverage. You can also find this technology in powders like blush and eye shadow, making them extremely blendable.
This BB cream uses the smallest particles of coated pigments that provide smooth, seamless coverage.
THE BUZZWORD: Electrolytes.
THE BREAKDOWN: Just as our bodies need the proper balance of electrolytes for proper hydration, so does our skin. Electrolytes help to aid in cell turnover and repair. They’re perfect for everyday use in a foundation.