The Barcode Flag.
In 2002, Dutch architect Rem Koolhaas and his architecture firm Office for Metropolitan Architecture (OMA) designed a new flag in response to Commission President Romano Prodi’s request to find ways of rebranding the Union in a way that represents Europe’s “diversity and unity”.
The proposed new design was dubbed the “barcode”, as it displays the colors of every European flag (of the then 15 members) as vertical stripes.
As well as the barcode comparison, it had been compared unfavourably to wallpaper, a TV test card, and deckchair fabric. Unlike the current flag, it would change to reflect the member states.