About nine years ago, my friends Kim and Renee and I lovingly wrote, developed, illustrated, nurtured and self-published a book and multimedia materials about young Lester Panda and his new friends in the town of Bamboo Zoo.  The book and the follow-ups that were under way were all about educating kids about healthy habits and attitudes.  It was a wonderful experience, and very well-received, but in the end self-publishing is a very tough way to go… we never got the traction in the market to get the recognition to keep going.   The experiment was objectively a failure, but it felt great to work on and made me want to keep pursuing this kind of work forever.