Sorry dictionary, but the term “baking” has a new definition. What we normally associate with sticking a combination of eggs, sugar, and flour in the oven has now become a new beauty trend fresh off Instagram. While it originated as a theater technique to flatter complexions under hot spotlights, it was later adopted by the drag set to create a feminine face shape and make concealer last longer where it matters most. Now, baking is finally getting the attention it deserves, all thanks to celebrity makeup artists and selfie queens singing its praises. We’ve created a step-by-step tutorial that makes baking a piece of cake—plus a visual guide courtesy of Huda Kattan of Huda Beauty. But first, it’s important to see whether baking is right for you. The overall result gives a full-coverage, matte finish—so if you’re a dewy loyalist, you might want to steer clear of the bakery. Normally, the technique is better suited for a photo studio than the street, but our guide is perfect for an everyday baked look that’s totally wearable. Let’s get started! JESSICA VELEZ
STEP ONE: With your foundation and contouring already completed, apply a concealer with a sheer-to-medium level of coverage to your Triangle of Light (a V-shaped area created from the inner corner of your eye to your nostril, and from your nostril to the other corner of your eye). tarte Amazonian Clay Waterproof 12-Hour Concealer and Laura Mercier Secret Camouflage are great options because they’re both emollient. Then, blend the concealer using a beautyblender.
STEP THREE: Using the same brush as in STEP TWO, dust away the remaining setting powder that wasn’t absorbed into the skin using a light, flicking motion. OPTIONAL: for more coverage, first dip your brush into a medium-to-full coverage complexion powder, such as Kat Von D Lock-It Powder Foundation, and then dust off the setting powder with the dipped brush. This creates an exchange and buildup of product.