bahnhofstrasse

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It might be the last run this year on the Bahnhofstrasse before our Christmas lights start their cold and broken yearly show. Yeah you got that right, that is what the overly imaginative Zurich administration had for us in the last winters: hanging cold gray and flickering neon tubes. I AM NOT KIDDING!!! And then they also take offense for their town being called dull. No sir that’s Swiss art, got it? Geez… I’ll have a strong abbey beer then, Swiss too and with a story behind which I must double check before telling (an unpleasant one, I’ve heard). The beer is full of winter fruits, dates and plums and also barrel aroma, a not very sweet caramel dessert, winter feelings all over. Although Zurich in winter means mostly rain - which is already here as you can see…

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Pro Infirmis

Raising awareness to body diversity with “disabled” mannequins.

Pro Infirmis, a Swiss charity organization for people with disabilities, has created a series of mannequins that reflect bodies of people with physical disabilities for a project titled, “Because Who is Perfect? Get Closer.” The process of measuring the bodies of 5 people and sculpting the mannequins was captured by director Alain Gspone in this moving 4 minute film. The reactions of each person upon seeing their mannequin are also captured, with one woman remarking, “It’s special to see yourself like this, when you usually can’t look at yourself in the mirror.” For people not used to seeing reflections of their body types in the commercial world, these new mannequins create an empowering experience by providing a platform of visibility in an industry that so often neglects to represent the diversity of bodies.

After the mannequins were created, they were placed in Zurich store fronts, on a popular downtown shopping street, Bahnhofstrasse, in honor of International Day of Persons with Disabilities. The video shows a range reactions of people as they walk by the store front, captivated by these new mannequins.

Through this project, Pro Infirmis wishes to raise awareness of the lack of representation of people with disabilities, especially in the world of fashion and retail. You can find more photos and information about the project on Photopress

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Disabled mannequins will be eliciting astonished looks from passers-by on Zurich’s Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.

BECAUSE WHO IS PERFECT? GET CLOSER. 

I am all about seeing ourselves in media and advertising - ethnicity, sexual orientation, age, disability… when we see ourselves in media we start to build normality in society. Not that we all need or want to be normal, necessarily, but I think we can agree that most of us do want acceptance.   

My professor/boss once pointed out that the challenge with increased media representation is that the media then dictates what is reflected to us…what an older adult should look like, what a lesbian looks like…but I think the media is starting to include the people they want to represent in their research. and it’s paying off.

One step at a time. 

One major problem with text messaging / emails is that i no longer have words to describe my feelings, i just feel so :3