b306

An obscure outdoor brand blew its entire ad budget on one of the weirdest Super Bowl commercials we've seen

(YouTube)
Marmot’s Super Bowl ad featured a budding romance between man and marmot.

Outdoor brand Marmot splurged on a Super Bowl ad this year.

The result was a bizarre — but oddly adorable— ad that had tons of people talking. 

The commercial featured a man and a marmot (an oversized squirrel) doing a variety of activities such as camping, hiking, and making snow angels.

At the end, the man goes in for a kiss and gets rejected by the marmot.

Mark Martin, president of California-based Marmot, told the local Fox 2 station that the company spent an entire year’s ad budget on the commercial.

“Whether people will remember our ad in the long run, I think so. I think it will stand out and be distinctive," he said. 

Marmot sells outdoor clothing and is a competitor to North Face and Patagonia. 

Here’s the ad: 

NOW WATCH: Watch Emily Ratajkowski make an NFL-worthy catch in Buick’s Super Bowl ad



More From Business Insider
Dans l'Iowa, on a tiré à pile ou face pour départager Hillary Clinton et Bernie Sanders

Dans certaines circonscriptions, l'écart était beaucoup trop serré entre les deux candidats. La course aura finalement été très serrée entre Hillary Clinton et Bernie Sanders dans l'Iowa. Les résultats ont longtemps été jugés indécis, les deux candidats approchant les 50% à l'issue de ce premier caucus. Sur deux chaînes américaines radicalement opposés idéologiquement, Fox News et MSNBC, il a longtemps été impossible de donner un vainqueur et chose assez amusante, les résultats atteignaient 101%. Lol! Leave it up to the #Dems to report 101%… Or @FoxNews #IowaCaucus pic.twitter.com/DX5cwRnABx MSNBC calls #IowaCaucus for Hillary Clinton as the “apparent winner.” pic.twitter.com/M0hOCfSXvS En début de matinée, ce 2 février, l'ancienne secrétaire d'État américaine a finalement annoncé avoir remporté cette première manche. Clinton claims victory in Iowa pic.twitter.com/kW05EiE8Ow Mais tout cela a donc été très serré. Cela a d'ailleurs été si serré que dans certaines circonscriptions, où Bernie Sanders et Hillary Clinton étaient arrivés à égalité, il a fallu tirer le vainqueur à pile ou face, comme le rapportent plusieurs personnes présentes sur place: Proof of a coin toss at Des Moines East High School. Landed heads and Hillary won the extra delegate. #IowaCaucus pic.twitter.com/Asrt4s8qJ7 This is how the #IowaCaucus works. A tie is solved tossing a coin @HillaryClinton wins pic.twitter.com/yZDTUKFJXQ Unbelievable coin toss decides a dead heat in west Davenport! @HillaryClinton wins! @chucktodd @CNBC @NBCNews pic.twitter.com/CtsvYJllBf Cette règle n'a pas été inventée sur place. Ce journaliste politique de la chaîne Univision souligne qu'elle est inscrite dans le guide des circonscriptions démocrates. The coin toss rule is on the #IowaCaucus guide for Democratic precinct chairs pic.twitter.com/KQXRXaiLrx «Dans le cas où deux groupes -ou plus- sont à égalité pour la perte d'un délégué, on tirera à pile ou face (…) Lire la suite sur Slate.fr

An obscure outdoor brand blew its entire ad budget on one of the weirdest Super Bowl commercials we've seen

(YouTube)
Marmot’s Super Bowl ad featured a budding romance between man and marmot.

Outdoor brand Marmot splurged on a Super Bowl ad this year.

The result was a bizarre — but oddly adorable— ad that had tons of people talking. 

The commercial featured a man and a marmot (an oversized squirrel) doing a variety of activities such as camping, hiking, and making snow angels.

At the end, the man goes in for a kiss and gets rejected by the marmot.

Mark Martin, president of California-based Marmot, told the local Fox 2 station that the company spent an entire year’s ad budget on the commercial.

“Whether people will remember our ad in the long run, I think so. I think it will stand out and be distinctive," he said. 

Marmot sells outdoor clothing and is a competitor to North Face and Patagonia. 

Here’s the ad: 

Please enable Javascript to watch this video

 

NOW WATCH: Watch Emily Ratajkowski make an NFL-worthy catch in Buick’s Super Bowl ad



More From Business Insider
VIDEO: Interview with homeless man who helped capture Orange County fugitives in San Francisco

A homeless man is being credited with helping capture two dangerous fugitives in San Francisco over the weekend. He spoke with ABC7 News about how it all unfolded.
An obscure outdoor brand blew its entire ad budget on one of the weirdest Super Bowl commercials we've seen

(YouTube)
Marmot’s Super Bowl ad featured a budding romance between man and marmot.

Outdoor brand Marmot splurged on a Super Bowl ad this year.

The result was a bizarre — but oddly adorable— ad that had tons of people talking. 

The commercial featured a man and a marmot (an oversized squirrel) doing a variety of activities such as camping, hiking, and making snow angels.

At the end, the man goes in for a kiss and gets rejected by the marmot.

Mark Martin, president of California-based Marmot, told the local Fox 2 station that the company spent an entire year’s ad budget on the commercial.

“Whether people will remember our ad in the long run, I think so. I think it will stand out and be distinctive," he said. 

Marmot sells outdoor clothing and is a competitor to North Face and Patagonia. 

Here’s the ad: 

NOW WATCH: Watch Emily Ratajkowski make an NFL-worthy catch in Buick’s Super Bowl ad



More From Business Insider
Teresa Giudice Describes Saving Her Home and Downsizing Her Life Post-Prison

Since Teresa Giudice was released from prison in December, she and husband Joe Giudice have worked on scaling their lifestyle down and managing their finances.

“We don’t have our shore house anymore, so we pretty much have our home,” the Real Housewives of New Jersey, 43, star tells PEOPLE in an exclusive video.

She adds, “Thank god for that!”

For PEOPLE’s full coverage of what’s going on with Teresa Giudice and her family these days, visit PEOPLE.com/Teresa



RELATED VIDEO: Why Teresa Giudice Says She Never Blamed Joe for Her Prison Sentence


During her time on the Bravo series, Teresa was known as an avid shopper. However, that’s no longer the case now that she’s back home with her children, Gia, 15, Gabriella, 12, Milania, 10, and Audriana, 6.

“I really don’t feel the urge to go shopping because I just miss my clothes so much,” she says. “It’s been 11 and a half months, so all my clothes, to me, are like new again. So, right now I’m on a retail diet. When I need something, I just go right in my closet.”

For much more from Teresa Giudice, plus an exclusive interview with her husband Joe as he prepares to serve his own prison sentence, pick up this week’s issue of PEOPLE Magazine, on newsstands Friday

The Turning the Tables: From Housewife to Inmate and Back Again author also addresses the brand new black Lexus SVU that was waiting for her when she got home. She explains that her lease ended while was she away and she needed a car to drive her children around.

“I said to my honey, ‘Why did you put this big red bow on it?’ He’s like, 'I ain’t put it on. Lexus did,’ ” she says.

Teresa’s new book Turning the Tables: From Housewife to Inmate and Back Again, was released Tuesday.
CAE beats 3Q profit forecasts

MONTREAL (AP) _ CAE Inc. (CAE) on Wednesday reported fiscal third-quarter profit of $43.2 million.

On a per-share basis, the Montreal-based company said it had net income of 16 cents. Earnings, adjusted for restructuring costs and to account for discontinued operations, were 17 cents per share.

The results exceeded Wall Street expectations. The average estimate of four analysts surveyed by Zacks Investment Research was for earnings of 16 cents per share.

The civil and military flight simulator company posted revenue of $461.7 million in the period.

CAE shares have declined slightly more than 7 percent since the beginning of the year. The stock has dropped 16 percent in the last 12 months.

_____

This story was generated by Automated Insights (http://automatedinsights.com/ap) using data from Zacks Investment Research. Access a Zacks stock report on CAE at http://www.zacks.com/ap/CAE

_____

Keywords: CAE, Earnings Report

Ρωσία: Συλλήψεις 7 υπόπτων για συμμετοχή στον ISIS
Στη σύλληψη επτά υπόπτων, που θεωρούνται μέλη του «Ισλαμικού Κράτους», προχώρησε τη Δευτέρα στο Γεκατερίνμπουργκ η ρωσική αντιτρομοκρατική υπηρεσία.Οι συλληφθέντες δεν έχουν ακόμα ταυτοποιηθεί με βάση το όνομα τους, ωστόσο η ρωσική αντριτρομοκρατική υπηρεσία ισχυρίστηκε ότι ετοίμαζαν μπαράζ επιθέσεων τόσο στη Μόσχα όσο και στην
Drake Rebukes the Grammy Awards in a Single, Cutting Tweet

Though the Internet is entirely, justifiably ablaze about tonight’s electrifying Super Bowl Halftime Show — hey Beyoncé and Bruno Mars, we see you — Drake found time to deliver a smooth rebuke to the Grammy Awards after a CBS promo during the football game suggested that the Canadian rapper would perform at this year’s ceremony:

I am not performing at the Grammy Awards…but hey it’s the thought that counts.

— Drizzy (@Drake) February 8, 2016

Which, ouch, wow, that stings all the way through cyberspace. Anyway, let this serve as a reminder: Don’t come for Drake! He’ll return the heat two times as hot.

超級盃開打週末 功夫熊貓3票房領先

(中央社紐約2016年2月7日綜合外電報導)職業美式足球聯盟NFL年度冠軍賽超級盃(Super Bowl)開打週末之際,「功夫熊貓3」(Kung Fu Panda 3)在電影票房統計領先,「凱薩萬歲」(Hail, Caesar!)和「傲慢與偏見與殭屍」(Pride and Prejudice and Zombie)居後。

美聯社報導,票房統計顯示,由夢工廠動畫公司(DreamWorks Animation)出品的「功夫熊貓3」在上映第2個週末票房收入估計達2100萬美元。

環球影片公司(Universal Pictures)描述50年代好萊塢的諷刺作品「凱薩萬歲」暫居第2,預計票房收入達1140萬美元。

Βρετανοί στρατιώτες «τραυματίστηκαν σε μυστική επιχείρηση» στο Ιράκ
Τρία μέλη των βρετανικών ειδικών δυνάμεων τραυματίσθηκαν πολεμώντας εναντίον ενόπλων του Ισλαμικού Κράτους στο Ιράκ, αναφέρει…
bt.dk
Ungt par dyrkede sex på bil i Roskilde: Pludselig kom ejeren tilbage....
En bilejer fik sig noget af en overraskelse, da han natten til fredag skulle til at sætte sig ind i sin bil, der holdt parkeret på Jernbanegade i hjertet af Roskilde.Da han nærmede sig bilen, fik han nemlig øje på et ungt par, som havde valgt at bruge hans bil som platform for deres seksuelle udskejelser.Det skriver Lokalavisen.dk.Foto: DMITRI MARUTA
By Peter Ølholm Hansson
Panera Bread Demonstrates Industry Leading Digital Performance

Digital highlights include:

  • 16 percent of total Company sales are now ordered, produced and paid for digitally and it is projected that over 20 percent of its business will be digital by year end
  • More than a third of retail sales come from digital channels in top performing markets
  • To-date, system-wide digital sales are equivalent to a half billion dollar e-commerce business, and could reach $1 billion in annual sales by 2017

ST. LOUIS, Feb. 05, 2016 (GLOBE NEWSWIRE) – Almost two years after the introduction of Panera 2.0, the initiative has positioned Panera Bread (PNRA) as a leading restaurant e-tailer, with end-to-end digital pathways like Rapid Pick Up and Fast Lane Kiosks increasing accessibility for both to-go and dine-in guests.

“Our 2.0 cafes are demonstrating that restaurants can leverage technology – not just to improve a standalone function like payment – but throughout the customer journey to heighten and differentiate the total experience,” said Ron Shaich, founder and CEO.

“From the start, we knew a mobile payment system alone would not be enough to meaningfully improve the guest experience. We needed to use technology to support a better experience from end-to-end throughout the customer journey and we have done just that,” said Blaine Hurst, EVP and Chief Transformation and Growth Officer. “Outside of the big three pizza operators, I don’t know of another public restaurant company that has taken this sort of holistic approach, and in turn, experienced the level of digital adoption we are now seeing at Panera.”

Panera’s digital ordering interfaces also integrate with the Company’s loyalty program – MyPanera – which is used in approximately 60 percent of digital orders, and more than 80 percent of mobile orders through the Panera app. By linking digital orders to the program, guests are able to save their favorites, earn and track rewards, and receive 1:1 tailored content. 2.2 million guests have downloaded the Panera mobile app since Rapid Pick Up was launched nationally in August 2014.

The Company has obtained patent protection for aspects of the Panera 2.0 platform.

About Panera Bread

Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.            

So we began with a simple commitment: to bake fresh bread from fresh dough in our bakery-cafes, every day. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to removing artificial additives (flavors, colors, sweeteners and preservatives) from the food in our bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid Pick-Up for to-go orders – all designed to make things easier for our guests. As of September 29, 2015, there are 1,946 bakery-cafes in 46 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Matters discussed in this news release and in our public disclosures, whether written or oral, relating to future events or our future performance, including any discussion, express or implied, relating to our digital sales as a percentage of our business, and statements made therein, contain forward-looking statements within the meaning of Section 27Aof the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are often identified by the words “believe,” “positioned,” “estimate,” “project,” “target,” “plan,” “goal,” “assumption,” “continue,” “intend,” “expect,” “future,” “anticipate,” and other similar expressions, whether in the negative or the affirmative, that are not statements of historical fact. These forward looking statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions that are difficult to predict, and you should not place undue reliance on our forward-looking statements. Our actual results and timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including, but not limited to, those discussed from time to time in our reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10- K for the fiscal year ended December 30, 2014 and our quarterly reports on Form 10-Q. All forward-looking statements and the internal projections and beliefs upon which we base our expectations included in this release are made only as of the date of this release and may change. While we may elect to update forward-looking statements at some point in the future, we expressly disclaim any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

.gnwlistitemmarginbottom {margin-bottom: 10.0px !important;} .gnwtablebottommargin {margin-bottom: 10.0px !important;} .gnwcellpaddingleft0 {padding-left: 0.0px !important;} .gnwverticalaligntop {vertical-align: top !important;} .gnwtextaligncenter {text-align: center !important;} .gnwcellparagraphmargin {margin-bottom: 0px !important; margin-top: 0px !important;} .gnwverticalalignbottom {vertical-align: bottom !important;} .gnwwhitespacenowrap {white-space: nowrap !important;} .gnwtextalignright {text-align: right !important;} .gnwcellpaddingright0 {padding-right: 0.0px !important;} .gnwunderlinestyle {text-decoration: underline !important;} .gnwtextalignleft {text-align: left !important;} .gnw_ol {position: relative !important; left: 10px !important;} .gnw_ul {position: relative !important; left: 10px !important;} .gnw_table_border_collapse td {font-size: 12px !important; line-height: 1.25em !important;} .gnw_border_top_solid {border-top: solid black 1px !important;} .gnw_border_right_solid {border-right: solid black 1px !important;} .gnw_border_bottom_solid {border-bottom: solid black 1px !important;} .gnw_border_left_solid {border-left: solid black 1px !important;} .gnw_border_top_double {border-top: double black 3px !important;} .gnw_border_right_double {border-right: double black 3px !important;} .gnw_border_bottom_double {border-bottom: double black 3px !important;} .gnw_border_left_double {border-left: double black 3px !important;} .gnw_table_border_collapse {border-collapse: collapse !important;} .gnw_align_left {text-align: left !important;} .gnw_align_center {text-align: center !important;} .gnw_align_right {text-align: right !important;} .gnw_align_justify {text-align: justify !important;} .gnw_vertical_align_top {vertical-align: top !important;} .gnw_vertical_align_middle {vertical-align: middle !important;} .gnw_vertical_align_bottom {vertical-align: bottom !important;} .gnw_padding_left_none {padding-left: 0 !important;} .gnw_padding_right_none {padding-right: 0 !important;} .gnw_table_border_collapse td.gnw_align_left {padding-left: 0 !important;padding-right: 3px !important;} .gnw_table_border_collapse td.gnw_align_right {padding-left: 3px !important;padding-right: 0 !important;} .gnw_heading {font: 16px Arial; text-align: center !important;} .gnw_subhead {font: 12px Arial; text-align: center !important;} .gnw_colhead {font: 12px Arial; text-align: center !important;} .gnw_colhead_uline {font: 12px Arial; text-align: center !important; border-bottom: solid black 1.0pt;} .gnw_colhead_dline {font: 12px Arial; text-align: center !important; border-bottom: double black 2.5pt;} .gnw_label {font: 12px Arial; vertical-align: bottom !important; text-align: left !important;} .gnw_label_uline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt;} .gnw_label_uline_i10 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 10.0px;} .gnw_label_uline_i15 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 15.0px;} .gnw_label_uline_i20 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 20.0px;} .gnw_label_uline_i25 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 25.0px;} .gnw_label_uline_i30 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 30.0px;} .gnw_label_dline_i10 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 10.0px;} .gnw_label_dline_i15 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 15.0px;} .gnw_label_dline_i20 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 20.0px;} .gnw_label_dline_i25 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 25.0px;} .gnw_label_dline_i30 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 30.0px;} .gnw_label_ulinetop {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-top: solid black 1.0pt;} .gnw_label_dline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt;} .gnw_label_i10 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 10.0px;} .gnw_label_i15 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 15.0px;} .gnw_label_i20 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 20.0px;} .gnw_label_i25 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 25.0px;} .gnw_label_i30 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 30.0px;} .gnw_num {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important;} .gnw_num_uline {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-bottom: solid black 1.0pt;} .gnw_num_ulinetop {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-top: solid black 1.0pt;} .gnw_num_dline {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-bottom: double black 2.5pt;} .gnw_num_dlinetop {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-top: double black 2.5pt;} .gnw_data {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; white-space: nowrap !important;} .gnw_data_uline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt;} .gnw_data_dline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt;} .gnw_news_media_box {margin-top: 15px !important; margin-left: 6px !important; margin-bottom: 6px !important; margin-right: 6px !important; border-width: 1px !important; border-color: #A9A9A9 !important; border-style: solid !important;} .gnw_media_caption {font-size: 8pt !important; font-family: Verdana, Arial, Helvetica, Geneva, Swiss, SunSans-Regular !important;} .gnw_media_bgcolor {background-color: transparent !important;} .gnw_table {border-collapse: separate !important; border-spacing: 6px !important;} .gnw_videotitle {font: bold 12px Arial !important; color: #1d5296 !important;} td.gnw_heading {font: 16px Arial; text-align: center !important;} td.gnw_subhead {font: 12px Arial; text-align: center !important;} td.gnw_colhead {font: 12px Arial; text-align: center !important;} td.gnw_colhead_uline {font: 12px Arial; text-align: center !important; border-bottom: solid black 1.0pt;} td.gnw_colhead_dline {font: 12px Arial; text-align: center !important; border-bottom: double black 2.5pt;} td.gnw_label {font: 12px Arial; vertical-align: bottom !important; text-align: left !important;} td.gnw_label_uline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt;} td.gnw_label_uline_i10 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 10.0px;} td.gnw_label_uline_i15 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 15.0px;} td.gnw_label_uline_i20 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 20.0px;} td.gnw_label_uline_i25 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 25.0px;} td.gnw_label_uline_i30 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; padding-left: 30.0px;} td.gnw_label_dline_i10 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 10.0px;} td.gnw_label_dline_i15 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 15.0px;} td.gnw_label_dline_i20 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 20.0px;} td.gnw_label_dline_i25 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 25.0px;} td.gnw_label_dline_i30 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 30.0px;} td.gnw_label_ulinetop {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-top: solid black 1.0pt;} td.gnw_label_dline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt;} td.gnw_label_i10 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 10.0px;} td.gnw_label_i15 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 15.0px;} td.gnw_label_i20 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 20.0px;} td.gnw_label_i25 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 25.0px;} td.gnw_label_i30 {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 30.0px;} td.gnw_num {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important;} td.gnw_num_uline {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-bottom: solid black 1.0pt;} td.gnw_num_ulinetop {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-top: solid black 1.0pt;} td.gnw_num_dline {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-bottom: double black 2.5pt;} td.gnw_num_dlinetop {font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-top: double black 2.5pt;} td.gnw_data {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; white-space: nowrap !important;} td.gnw_data_uline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt;} td.gnw_data_dline {font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt;} td.gnw_media_caption {font-size: 8pt !important; font-family: Verdana, Arial, Helvetica, Geneva, Swiss, SunSans-Regular !important;} td.gnw_videotitle {font: bold 12px Arial !important; color: #1d5296 !important;} ;}
Areva mis en cause par WikiLeaks pour le traitement de ses employés en Centrafrique

Exclusivement consacrés à la République centrafricaine (RCA), les derniers documents révélés par WikiLeaks, vendredi 5 février, dessinent à grands traits les relations commerciales entre un Etat déliquescent, corrompu, et des entreprises étrangères aimantées par les richesses de son sous-sol. Sont pointées une société d’Etat chinoise, Poly Technologies, présentée comme un acteur majeur de la vente d’armements, ainsi qu’une junior pétrolière sud-africaine, Dig Oil, attirées par les réserves d’or noir centrafricain, ou bien encore ce qui s’apparente à une tentative d’escroquerie montée par une fausse ONG, l’Alliance mondiale des sports.

Dans ces fuites, Areva est également épinglé pour la manière dont l’entreprise a interrompu ses activités en 2012 et quitté le pays. Déjà sous enquête judiciaire suite au rachat hautement surévalué, cinq ans plus tôt, d’UraMin – la société qui lui a notamment revendu le permis d’exploiter le gisement centrafricain de Bakouma –, le géant français du nucléaire est accusé d’avoir mis en danger son personnel local avant de plier bagage.

Selon un rapport, non daté et non signé, à en-tête de la présidence centrafricaine, rédigé par un comité composé de représentants de l’administration locale, de délégués du personnel d’Areva et d’un médecin radiologue, « les foreurs, aides foreurs et agents de laboratoire qui sont censés être en contact avec les roches minéralisées en uranium ne disposaient d’aucun moyen de protection, ni n’étaient sensibilisés sur les mesures de radioprotection pendant leurs activités ». Sur le site de Bakouma, « le traitement des carottes [les échantillons de terre prélevés] se faisait à mains nues et sans aucune protection » et « les employés locaux ne disposaient pas de dosimètre individuel alors qu’ils étaient exposés aux radiations ».

Areva n’aurait donc pris, au préalable, aucune des mesures élémentaires pour protéger ses travailleurs. Une fois sa décision de suspendre ses activités actée, l’entreprise se serait (…)

Lire la suite sur lemonde.fr

Centrafrique : nouvelles accusations d’abus sexuels des casques bleus onusiens
Inscrivez-vous aux newsletters du Monde.fr