iKON: Your Next Favorite K-pop Boy Band

Name: iKON

Where They’re From: Seoul, South Korea

Genre: K-pop, hip-hop, R&B, soul

For Fans Of: Big Bang, Drake, Big Sean, Frank Ocean

Sounds Like: An underground rap battle mixed with the gleaming, futuristic sounds of Seoul

Korean boy band iKON is proof that perseverance pays off. Under the banner of Team B, together Bobby, B.I., Kim Jinhwan, Goo Junhoe, Song Yunhyeong, and Kim Donghyuk faced off against WINNER in the 2013 music competition, WIN: Who Is Next? The coveted prize of the show was the opportunity to debut as artists under YG Entertainment—a dream for aspiring bands who can toil for years as trainees, without officially becoming K-pop stars. However, the members of Team B were defeated in the final showdown, leaving their fate as pop idols seemingly in peril.

Although Team B was unable to debut, they did release two singles in conjunction with the show, an EP titled Win: Final Battle. The bittersweet track “Climax” paired stirring string instrumentation with pounding rap interludes, and the touching refrain, “No limit gon’ touch the sky.” Team B also delivered a version of the joyous electro-pop gem, “Just Another Boy.”

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Their dramatic journey towards stardom did not end with their stint on WIN: Who Is Next? Bobby and B.I. were also contestants on the rap battle program Show Me the Money 3 as well as in 2014′s Mix & Match. There, they competed as iKON under Team B once again. Though prior to the launch of the TV shows, the group released the downtempo pop-rock ballad, “Wait for Me,” which implored fans and audiences to standby while they continued their arduous journey towards fame.

While the group is collectively brilliant, iKON’s Bobby and B.I. are standouts with skills reminiscent of Big Bang’s G-Dragon and T.O.P. While participating in both competitions, B.I. received accolades for co-writing “Empty,” the hit track of WINNER’s debut, 2014 S/S. The dynamic duo also garnered additional spotlight opportunities when they appeared on Epik High’s old-school collaboration, Born Hater. Under the tutelage of hip-hop phenomenons Dok2 and the Quiett, Bobby delivered rapid-fire rhymes, spitting over killer beats of anthems such as “YGGR.” Bobby eventually emerged as the champion of Show Me the Money 3, defeating other seasoned competitors.

The road towards a debut was a lengthy one for iKON, but the boys are poised to be the hottest act in K-pop. Last month, Yang Hyun Suk, the head of YG, announced that the group will debut after the release of Big Bang’s MADE. After winning over the hearts of Korean pop and hip-hop fans with their reality show appearances, iKON will have their glorious chance in the spotlight. —By Adrienne Stanley

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© MTVIGGY
iKON: Your Next Favorite K-pop Boy Band

Name: iKON

Where They’re From: Seoul, South Korea

Genre: K-pop, hip-hop, R&B, soul

For Fans Of: Big Bang, Drake, Big Sean, Frank Ocean

Sounds Like: An underground rap battle mixed with the gleaming, futuristic sounds of Seoul.

Korean boy band iKON is proof that perseverance pays off. Under the banner of Team B, together Bobby, B.I., Kim Jinhwan, Goo Junhoe, Song Yunhyeong, and Kim Donghyuk faced off against WINNER in the 2013 music competition, WIN: Who Is Next? The coveted prize of the show was the opportunity to debut as artists under YG Entertainment—a dream for aspiring bands who can toil for years as trainees, without officially becoming K-pop stars. However, the members of Team B were defeated in the final showdown, leaving their fate as pop idols seemingly in peril.

Although Team B was unable to debut, they did release two singles in conjunction with the show, an EP titled Win: Final Battle. The bittersweet track “Climax” paired stirring string instrumentation with pounding rap interludes, and the touching refrain, “No limit gon’ touch the sky.” Team B also delivered a version of the joyous electro-pop gem, “Just Another Boy.”

Their dramatic journey towards stardom did not end with their stint on WIN: Who Is Next? Bobby and B.I. were also contestants on the rap battle program Show Me the Money 3 as well as in 2014′s Mix & Match. There, they competed as iKON under Team B once again. Though prior to the launch of the TV shows, the group released the downtempo pop-rock ballad, “Wait for Me,” which implored fans and audiences to standby while they continued their arduous journey towards fame.

While the group is collectively brilliant, iKON’s Bobby and B.I. are standouts with skills reminiscent of Big Bang’s G-Dragon and T.O.P. While participating in both competitions, Bobby received accolades for co-writing “Empty,” the hit track of WINNER’s debut, 2014 S/S. The dynamic duo also garnered additional spotlight opportunities when they appeared on Epik High’s old-school collaboration, Born Hater. Under the tutelage of hip-hop phenomenons Dok2 and the Quiett, Bobby delivered rapid-fire rhymes, spitting over killer beats of anthems such as “YGGR.” Bobby eventually emerged as the champion of Show Me the Money 3, defeating other seasoned competitors.

The road towards a debut was a lengthy one for iKON, but the boys are poised to be the hottest act in K-pop. Last month, Yang Hyun Suk, the head of YG, announced that the group will debut after the release of Big Bang’s MADE. After winning over the hearts of Korean pop and hip-hop fans with their reality show appearances, iKON will have their glorious chance in the spotlight.

(MTV IGGY)

iKON’s B.I & BOBBY unveiled NONAGON’s making film

[OSEN=선미경 기자] “NONAGON”, a global young-street casual fashion brand of “Natural9” co-established by YG Entertainment (“YG”) and Samsung Cheil Industries, has unveiled the making film of its 2015 F/W season concept video.

The video was released on the 19 on YG’s official blog, YG channel on YouTube, Samsung Cheil Industries’ fashion blog, and NONAGON’s official Facebook and Instagram. It contains the behind images of the concept video released in March, as well as a short interview with B.I and BOBBY from YG’s new-generation idol boy group iKON.

B.I expressed his affection for NONAGON, saying, “I wear NONAGON frequently. I think I wear it almost always”. Then, he drew attention by mentioning the background music used for the concept video. He said, “We wrote that music for the concept video, so we made the feel of its lyrics and the mood of the entire song to go well with the name NONAGON”.

Plus, BOBBY explained about the background music with a powerful beat, saying, “I made it feel aggressive like a tiger to be seen as a trademark”. B.I and BOBBY were in charge of rap-making and song-writing, inspired by the brand’s concept and season’s theme.

The concept video released in March expressed the brand identity of NONAGON in an intense manner, with letter N that symbolizes “NONAGON”, nonagon shapes, and a tiger skull being exposed repeatedly.

NONAGON is standing under the spotlight, opening pop-up stores in famous select shops in Korea including the Luxury Shop of Galleria Department Store located in Apgujeong-dong, Seoul, 10 Corsocomo, and BEAKER, as well as in select shops in global fashion cities such as Milan, Shanghai, and Hong Kong, in September last year and January this year. It is also drawing a keen attention in the fashion world, confirming launching in China’s Sungdo I.T in cooperation with Hong Kong IT. NONAGON will be launched in Beijing, Nanjing, and Shenyang, too.

In addition, NONAGON pop-up stores will be opened in the Tokyo and Osaka branch of Japan’s Hankyu Department Store in September and October, to accelerate the brand’s expansion in the Japanese market. Notably, it is drawing all the more attention as collaboration products will be unveiled in Tokyo in September. The spotlight on NOGAGON is growing bigger, as Japan’s influential media outlet WWD JP and Japan Textile Daily published articles focused on NONAGON.

NONAGON’s brand power is expected to further strengthen, as it is soon to open stores in Singapore and Taiwan, and is planning to expand into New York and LA in the United States, going beyond Asia. NONAGON has already agreed to enter high-end select shop “TRAFFIC LA” based in LA and Dallas.

As the demand for purchasing agent service for NONAGON and request for NONAGON’s sale in shops in countries where the brand has yet to be launched are on the rapid increase, NONAGON’s overseas expansion is expected to accelerate consistently.

2015. 7. 7.

(YG LIFE)