Clint has a specific generic brand cereal that he loves (fruit-o’s or something lame like that). One morning he comes into the kitchen and greets everyone good morning before reaching for his cereal. Someone pasted a picture of his face over the colorful birds body and changed the name to hawk-o’s.
Clint leaves it and every time he buys a new box it magically happens again.
No one confesses and no one talks about it.