The Avoc Chapter I collection was introduced in Paris ten days ago at Espace Beaurepaire during Men’s Fashion Week. Avoc showcased the “Domestic Madness” series shot by bensandler and created a scenography called “Blood Marble”. “Blood marble” tells the story of the disturbing and violent destruction of a relationship between a man and a woman through decorative painting.


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This short film shows how Avoc created the decor of the series “Domestic Madness” but it’s also the first step of the collaboration between french composer everydayz and the label. everydayz composed an original track for this video which became part of the EP everydayz x Avoc: Cycles.