ASOUE Teaser Trailer is Fake

Unfortunately (all puns intended), the trailer is fake.
“But the teaser didn’t come from Netflix. “This was not released from Netflix and not anything official,” a rep said. The rep did not say whether Netflix would seek to have the clip pulled down.” ( Source )
“A representative for Netflix told EW that the company was not behind the mysterious new teaser for A Series of Unfortunate Events…” ( Source)
“No sooner did we post this than Variety arrives with word from Netflix that the teaser is fan-produced. “This was not released from Netflix and not anything official,” a spokesperson said. The footage is from the 2004 Jim Carrey film, which relatively few people saw.” ( Source )
Edit: Here’s a tweet from Daniel Handler himself, calling E. Poe a “trickster.” Take that as you will. Tweet
Also, after seeing the reblogs on this, people have pointed out that this is the kind of thing Snicket would do. That is true, I wouldn’t put it past him. So don’t lose hope just yet.
Edit: Netflix also commented this on E. Poe’s trailer: “Nope, this isn’t an official Netflix teaser, but we won’t call Count Olaf - THIS IS MOST MARVELOUS.”

So apparently, that ASOUE trailer was fake.

*Remembers entire series had huge themes about conspiracies and trust issues and convoluted lies*

*squints suspiciously*

Either Netflix needs to hire the person that made that trailer or this is some really clever publicity because I remember back in the day Lemony Snicket pulling all kinds of crap like this….

Alright volunteers, why not? Let’s get down to business and talk about why there’s hope for this teaser trailer being real. (And it would be amazing if it were because it would be a clear sign that Netflix is on the right track with this series!)

I’d like to preface this by reminding everyone that Netflix has officially announced that the trailer is a fake. (Their exact words were; “Nope, this isn’t an official Netflix teaser”) I’m sure that the fine folks at Netflix who are turning our beloved books into a soon-to-be-beloved show would appreciate it if we all kept their official stance on the teaser in mind while we discuss our theories about it. (Though I have to admit that I find it a little funny to imagine people at some Netflix office somewhere realizing what a huge mistake they made in picking up ASOUE—it’s going to make an incredible show, yes, but they forgot to factor in the insanity of its fans with our paranoia and suspicion! I bet Mr. Handler is very proud of what his books have done to us.)

Now, with that friendly reminder out of the way, let me make a list of reasons the trailer could be a publicity stunt and an actual Netflix production. I’ll be appreciatively sourcing all ideas that I gathered from the ASOUE tag and hope that no one minds being tagged in this.

1. The quality of this video. The amount of equipment it must have taken just to film it, let alone make all of these elaborate and detailed props, and the amount of money that has to have been put into this thirty second clip…the amount of time, funds, and skill that went into this video is almost certainly beyond any one fan, and probably beyond even a highly skilled team of them. This is not someone’s weekend project. To make the props alone for this video must have taken hundreds of dollars and weeks of time, and then they’d have to be arranged, filmed (filmed with masterful placement, lighting, and camera work, I might point out), and the whole thing edited (again with clear mastery.) mooncactus pointed out the Lachrymose Leech as proof that the trailer was professionally done, and if you’re doubting the quality of this video I think you should take another look at it. That’s very impressive work, and not the doing of an amateur using a basic animation program. That’s professionally done, and as far as I can tell (I did check around on Youtube a bit) it wasn’t animation that was taken from something already done. I should also mention that there have been rumors that the footage used in the video is all from the ASOUE movie—it’s absolutely not.

2. No one has taken credit for it. The video has no description, the account Eleanora Poe has never uploaded another video, and NO ONE seems to want credit for their hard work. Don’t get me wrong, I can easily see someone sitting back and enjoying the madness they’ve created right now. But doesn’t it seem a little strange that someone—or, more likely, several someones—made this trailer and posted it on a strange account and asked for no credit, not even coming forward when Netflix denied their involvement in it?
3. Not only is no one taking credit for it…no one ever said that ‘they don’t own Netflix/the song Missed Me/A Series of Unfortunate Events. We’ve been talking about copyright and trademark infringement quite a lot since Netflix announced their stance on the video and it seems like someone who put that much time and effort into a video would post somewhere that they don’t own the copyrighted material in the trailer.

4. A mysterious video posted by Eleanora Poe would be the perfect way to start off an epic and genius marketing campaign for this series. It would fit so perfectly with the books. (It wouldn’t even be very out of place considering the current marketing campaign for the ATWQ series—remember how the title of Why is This Night Different From All Other Nights was cryptically hinted at in a randomly tweeted cartoons months before it became official?) Not to mention that, as has been made clear from the reaction to this—I think the video has gained only more attention since being announced as a fake due to the rampant speculation that immediately began popping up everywhere—it would be a very successful marketing campaign that fans will explode over. The hype for this series is suddenly at an all-time high as much because of the mystery of the trailer as because of the trailer itself. It’s not like this is an unheard of marketing strategy. Remember when The Hunger Games franchise was releasing bizarre tweets before Mockingjay Part One that called for the downfall of The Capital, and then deleting them hours after posting? This kind of viral marketing exists, is successful, and would fit perfectly with ASOUE as a series and with the type of marketing that the books already use.
5. Shout out to ilike-crayons for catching this one! I’ve seen a lot of people saying that they’re accepting that the trailer is a fake because Daniel Handler has come out and said it is…but Daniel Handler hasn’t. “Eleanora Poe, whomever you are: I owe you a gimlet, you trickster. –DH” followed by a link to the video. That’s all that the tweet contained. Daniel Handler has not said that Netflix didn’t create the video—as far as I can tell he’s reacting as we could have expected him to react if Netflix had created this video. Daniel Handler always keeps the mystery of ASOUE and the separation between himself and the ASOUE-verse (the ASOUE-verse that our darling Eleanora is a part of) clear, and that’s all this tweet really does. It credits no one but Eleanora Poe for creating the video and says nothing about Netflix at all.

6. Copyright and trademark infringement. Let’s talk first about the use of the song Missed Me by the Dresden Dolls. Not only is it being used in the trailer, the official Dresden Doll’s Facebook page has been reported to have posted a link to the trailer. (Thank you valyriangold!) I find it very unlikely that they’re that cool with someone using their copyrighted song in a video that has over a million views without even crediting them. And then there’s the use of the Netflix logo…not only is that their official logo, it’s being used in a way that clearly and strongly implies that Netflix is responsible for the trailer and its contents. Netflix might love the hype that this trailer is giving their new series, but it seems…strange that such a big company is so completely fine with it. They’re not just tolerant; they’re encouraging towards the video and have allowed it to remain up despite having clear knowledge of the use of the use of their logo in it. As I mentioned earlier, no one has made a point of saying that they don’t own Netflix/Missed Me/ASOUE, so it’s not like the videos are protected in any way from a lawsuit or even from just being taken down.

Personally, I’m cautiously thinking that this might be part of a viral marketing stunt. But please, please remember that Netflix has officially announced that the trailer is a fake. That is the official stance on the matter, and we can have fun and speculate about this and wonder, but right now that’s what Netflix has to say about it.

Reasons to read A Series of Unfortunate Events:


  • It’s long and will keep you busy for awhile with thirteen books that are all actually pretty short and nice and bite sized when looking at the whole length! The largest book in the series is 51,747 words and most of them lingering in 30k. Compare to the first book of Harry Potter which is 76,944 words. Nice small bites that are concise that can be handled individually while linking up to a larger plot.
  • LADIES. Ladies ladies ladies. Baby lady. Gadget lady. Brat lady. Right lady. Wrong lady. Judge lady. Poetry lady. That’s just the women I can remember. There’s a lot of female diversity. Hell out of the 3 protagonists two are girls!
  • Speaking of the children are also not dumbasses. They’re very smart and loveable. They’re my lil orphans ;3; (the adults, however, are generally useless and stupid despite their well intentions)
  • They’re really depressing when you stop and think but also pretty damn hilarious. Have you seen that post talking about that author who had 2 pages filled with just “ever”? Or maybe the addendum of the fact that the very same author had two pages of black to describe how dark an elevator shaft was? Lemony Snicket is sassy as heck.
  • Want a mystery? One you have all the room to put your tinfoil hat on? GREAT WE GOT SO MANY TO THE POINT OF PARANOIA.
  • you like gothic and a vague 19-something aesthetic? We got it here.
  • you wanna see people with miserable lives going out and trying to change it and saving their own butts with character development? YEAH SAY HI TO THE BAUDELAIRES.
  • this series is great
  • please read it
  • I’m so happy we’re getting a Netflix series from it.

okay the more i think about it the more “the trailer is totes fan made” sounds really fishy to me

that is a BEAUTIFUL, well thought out trailer - and i can tell you just from film classes/sets i’ve been on that it was very very expensive (the vfx on the leech alone!!) if it was fan made why the fuck wouldn’t the team that made it want credit? an anonymous account (named after a very minor character from the series) pops up, posts the video, and disappears with no credit whatsoever?

naaaah. not to mention the video is sitting there without being taken down - if it was fake (and therefore a risk to netflix’s image), wouldn’t they have shut it down before telling the media it was fan made?

why spend thousands of dollars on a fake trailer and not even put your name on it? it doesn’t add up. this isn’t some film student project put together in a couple weeks - it is far far too elaborate for that. 

also like if i have learned anything from these books it’s all authorities are liars lmao

but wait, okay, the dresden dolls OFFICIAL facebook page posted a link to the a series of unfortunate events trailer. if it was fan-made, don’t you think they would have been like ‘yo this is cool but it isn’t legit’?? bc netflix would have had to ask permission to use their music??

Honestly, I think Netflix is lying about not being affiliated with the teaser. It was too well done and complicated to be fan-made. I think Netflix is just trying to be clever and mysterious, trying to go along with the “don’t read these books for your own good” theme. I could just be in denial, but idk guys

CONFIRMED BY NETFLIX: That ‘Series of Unfortunate Events’ trailer was **FAN MADE.**


Now, hold on, sport. Put down that baseball bat. Snuff out those torches. 

If you’re anything like me, you’re response was something like this:

But you’ll get through it. Because Netflix is making a series, and let’s be real: they’re pretty good at what they do. 

So stay strong, and give credit where credit is due, because that was a bloody amazing teaser, and someone very talented worked really hard to make it top quality.

Your move, Netflix.

Yeah. I’m not convinced this A Series of Unfortunate Events trailer is fake.

Think about it. Daniel Handler is directly involved with the project. Netflix may have denied it but think about who this is. I can totally see him doing something like this - releasing a trailer under a secret account and then having Netflix deny its validity just screams “Snicket”.

And another thing. People have been linking to DH’s tweet, which reads, “Eleanora Poe, whomever you are, I owe you a gimlet, you trickster” and then links to the trailer. You can’t really see this as proof because he doesn’t actually deny that the trailer is real. And he wouldn’t go out of his way to tweet about it and LINK TO THE TRAILER if it was fanmade.

Finally, the trailer looks incredibly real. I know I can’t really say that as proof, but…this took a TON of effort. Someone spent a lot of time and money on this trailer. I’m not saying there aren’t fans out there who are willing to do that, I’m saying that it just looks so much like something Netflix produced to the point where, when the trailer was first seen, NO ONE questioned it, despite the fact that it wasn’t even the official Netflix YouTube channel that put it out.

Now, I’m not saying it isn’t possible this is a fanmade trailer, because it definitely is a possibility. All I’m saying is that I think Snicket might have the internet fooled on this one.

In honor of the ASOUE teaser release, here are some fabulous Snicket quotes.

“Fate is like a strange, unpopular restaurant filled with odd little waiters who bring you things you never asked for and don’t always like.”

“Everyone, at some point in their lives, wakes up in the middle of the night with the feeling that they are all alone in the world, and that nobody loves them now and that nobody will ever love them, and that they will never have a decent night’s sleep again and will spend their lives wandering blearily around a loveless landscape, hoping desperately that their circumstances will improve, but suspecting, in their heart of hearts, that they will remain unloved forever. The best thing to do in these circumstances is to wake somebody else up, so that they can feel this way, too.”

“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” (one of my personal favorites)

“There are times to stay put, and what you want will come to you, and there are times to go out into the world and find such a thing for yourself.”

“Reading is one form of escape. Running for your life is another.”

“The three siblings were not born yesterday. Neither were you, unless of course I am wrong, in which case, welcome to the world, little baby, and congratulations on learning to read so early in life.”

“They didn’t understand it, but like so many unfortunate events in life, just because you don’t understand doesn’t mean it isn’t so.”

“If we wait until we’re ready, we’ll be waiting for the rest of our lives.”

“When trouble strikes, head to the library. You will either be able to solve the problem, or simply have something to read as the world crashes down around you.”

“The best way to keep a secret is to tell it to everyone you know, but pretend you are kidding.”

“If an optimist had his left arm chewed off by an alligator, he might say, in a pleasant and hopeful voice, “Well, this isn’t too bad. I don’t have my left arm anymore, but at least nobody will ever ask me whether I am right-handed or left-handed,” but most of us would say something more along the lines of “Aaaaah! My arm! My arm!”

“The way sadness works is one of the strangest riddles of the world.”

“The moral of ‘Snow White’ is ‘Never eat apples.’”

“Perhaps if we saw what was ahead of us, and glimpsed the follies, and misfortunes that would befall us later on, we would all stay in our mother’s wombs, and then there would be nobody in the world but a great number of very fat, very irritated women.”

“A library is like an island in the middle of a vast sea of ignorance, particularly if the library is very tall and the surrounding area has been flooded.”

“It is likely I will die next to a pile of things I was meaning to read.”

Keep reading

No one will ever convince me the Series of Unfortunate Events teaser is fake. Of course they’re denying it. That’s exactly perfect for this series.

  • what she says:I'm fine
  • what she means:someone has violated my trust. I was level 7 pumped for A Series of Unfortunate Events because of a [[[[[FAN MADE tRAILER]]]] and frankly I don't know how to deal with this but it needs to stop rn because it's very painful but at the same time kudos to the real life Olaf that made that bc wow?? Netflix should hire you???