Thing is, to every non potterhead JK Rowling releasing new material means she's greedy and bankrupt. Which is a logical thing to think. She said she wouldn't write more potter. And everyone knows how profitable it would be, so u can't blame people for thinking she's now 'exploiting' her franchise.
Yeah, releasing an article on a website that’s existed for the past 3 years at no charge to fans is exploitation. Look at all that greed.