artistresources

Most popular search terms

Are you wondering how customers are finding your artwork? Today we’re sharing some of the most popular search terms that customers used in the past six months. 

The Top 20:

1. Marble

2. Floral

3. Cat

4. Elephant

5. Christmas

6. Flowers

7. Mermaid

8. Dog

9. Watercolor

10. Love

11. Lace

12. Mandala

13. Coffee

14. Travel

15. Pineapple

16. Star Wars

17. Fashion

18. Unicorn

19. Paris

20. Pink 

Now that you know this information, let’s make sure you know how to use it! 

Tip #1: Design what’s trending

Be inspired by this list! If you’re not already offering designs related to these search terms, maybe you should. Plus, trends come and go so it’s crucial to keep up with what’s ‘in’. These keywords are huge hints to what shoppers are intending to purchase. 

Tip #2: Use these words in your copy

Gear your Facebook ad copy and Instagram copy towards what shoppers are looking for. The more you use ‘hot’ key words, the higher the chance your design shows up in a search. Use appropriate hashtags on Instagram like #coffee and #coffeefirst as long as they make sense with what you’re promoting.

Interested in running a FB ad? We teach you HERE

NEOPRIME Photography, Creative Scoops and Bohemianizm

NEOPRIME Photography, Creative Scoops and Bohemianizm

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Here is a list of some resources for artists:

NEOPRIME Fine Arts museum quality fine art photography prints–an international fine art label of online sales based in Germany.

Photographer Resources here.

Creative Scoops — scroll down on this site until you see *Suggest Something* far left. Click to submit.

Art Magazines here.

bohemianizm  features artists and accepts artist submissions via their…

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Social media dont’s: the official guide to driving customers away

We don’t know about you but most of us weren’t born with savvy social media skills- knowing your way around this world comes with experience and lots of trying and doing.  

Lucky for you, we’re breaking down what you shouldn’t do so you can focus on what you should. 

Dont’s:

1. Don’t use pre-generated text all the time 

When you post the same message over and over again, you are telling your customer that you’re lazy or simple don’t care. You appear spammy and no one likes that. 

If your last ten Tweets look the same, listen up. Opt to personalize your posts without ditching the core of the content at the same time. 

For example, see our example in our photo below. Artists Aaryn West and Julia Di Sano do a phenomenal job providing beautiful visuals but their copy also shows off their unique voice: this makes them totally relatable. 

Customers want to interact with a human, not a robot. Doesn’t their copy sound so much better than the generic auto-generated ‘share’ copy: “Check out my new @Casetify using Instagram & Facebook photos. Make yours and get $10 off: [LINK]”? We think so too. 

Use the auto-generated copy as a guide, not what you post over and over again. 

Tip: Always use a bit.ly link to stay within the 160 character limit. Plus, you can track if your followers are engaging with your post. 

Images via twitter.com/aaryn + twitter.com/juliadisano

2. Link your accounts but don’t forget to edit the copy for each 

Sure, linking your accounts is a time-saving technique but it comes at a cost. We advise linking your accounts for convenience purposes but don’t use the same copy for each.

Why? Every social platform has a different tone and ‘lingo’ that is special and unique to each. What resonates with your Instagram audience may go in one ear and out the other for your Facebook fans.

Take the extra 30 seconds to create copy that makes sense

For example, keeping ‘tap the link in our bio to shop’ from your Instagram post does NOT jive well on FB. First of all, what bio? 

Instead, your call-to-action for FB should be something like: ‘shop this summer-ready #phonecase here: [bit.ly link]. 

Take the extra minute to compose something that fits with the tone of each platform. You’ll sound that more professional and knowledgable. 

Tip: Make sure to attach a photo that does not require customers to click on a link to see it. They are more likely to respond to a stunning visual than a random link. Give them a reason to click by providing context as to where the link will direct them (to your shop). 

3. Don’t forget the small details  

First impressions are important: you only have one chance to really ‘wow’ your customer. This starts with a complete profile. 

Take time to fill out any ‘bio’ or ‘about’ section of your social media profile. Its a good idea to include things like your name, email and shop link.  

Why your email? This allows you to be reachable and available to answer any questions potential customers or influencers may have. 

Why your shop link? People aren’t going to shop your collection if they don’t know where to go. Include this in an area of your profile that a lot of people will see. 

Make the shopping and buying experience a breeze. Remember: you need to get the customer’s attention before a different brand does. The easier you make it for them to shop, the better. 

Image via instagram.com/sarokey 

Seat 214 Art Gallery, Aartur

Seat 214 Art Gallery, Aartur

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SEAT 214 Art Gallery has a lot of features. Artists have their own account page and portfolio, and there are options for 3D galleries exhibitions and low commission sales to a growing audience. seat214.com
In FranceAartur wants to bring contemporary art to everyone! aartur.com

Find many more international resources in the Artist Marketing Resources web stores of #artistresources :

#1  htt…

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How-to: wow ‘em with your words

So you just snapped a #winning product photo and you’re ready to post it. But hold up: put careful thought into what you want to caption it.

In order to seal the deal, you’ll need to come up with jaw-dropping copy that not only tells your story, but further convinces your fans to make a purchase. 

To break it down for you, copy is basically all the written content that tells your story, your brand and your product. Believe it or not, it’s seen by a lot of eyeballs (sometimes even more than the visual), which is why it’s so important to invest your time into this to see your sales soar. 

How to step up your word game: 

1. Find your voice  

This is probably the hardest part of creating great copy but once you’ve got it, there’s no looking back. 

Dare to play with different tones and see what your audience likes the most. Do they engage more when you’re witty, sarcastic, descriptive or straight to the point? Find out! 

2. Use hashtags wisely 

Before you hashtag, do your research and see what’s trending or commonly used with tools like Iconosquare

On Instagram for example, comment on your own post with any related #hashtags you want to use because it’ll have the same effect as including them in the description.  

Grow your community around unique hashtags that is actionable. In other words, create a hashtag that just about anyone can use in their own photos and give it a go. 

Pay attention to like-minded brands and bloggers and also use the unique hashtags they’re using. They might repost your photo, tag you and essentially drive more traffic to your brand! See how Darling Magazine does it with the #darlingweekend hashtag below. 

3. Ask questions

If you don’t ask, you’ll never know. Asking questions in your copy increases interaction between the customer and your brand. The more you allow your customers to voice what’s on their mind, the more you can get a glimpse into their world and their taste. 

4. Play friend tag 

Get the word out about your brand by having users tag their friends. This is a super easy tactic to grow your fanbase. 

Tip: Use phrases like “tag a friend that would love this” or run giveaways on Facebook or Instagram that require tags as entries. Watch your reach spread like wildfire.

5. Get personal 

Tell your audience what inspires you. Customers love it when they are able to connect with their brand on a deeper level. 

Tip: Copy is also a great way to tell your customers how much you appreciate them! 

Mastering the art of copywriting is no easy feat, but practice makes perfect. Tell us: what copywriting strategies do you use? 

‘til next time! 

Back-to-school cheat sheet

With back-to-school (B2S) shopping now in full swing, it’s time to understand why and evaluate how to make this buying season a success.

Believe it or not, shoppers spend $75 billion on B2S necessities, making it the second largest retail holiday of the entire year. What’s more, the average family spends $346.46 on electronics online for B2S. More gadgets, more tech cases! 

If you’re wondering how you can take full of advantage of B2S shopping, listen up.

Key takeaways: 

1. Mobile is king

Fact: 73% of parents use mobile devices during their B2S shopping while 57% of college shoppers use a mobile device to make their purchases. 

What does this mean? This means that more and more people are opting to compare prices online than going through the trouble of going all the way to the store. Good thing casetify.com is optimized for mobile. 

To get on these people’s radar, you’re going to have to up your social promo game. Promote your collection more than once or even twice in a given week-in order to really stick, you have to promote your products multiple times (but don’t spam people’s feeds) so that customers remember you. 

After all, everyone needs a little nudge or reminder every now and then. 

Image via adroll

2. Early bird gets the worm

Fact: Shoppers begin searching for B2S items online as early as May. The last two weeks of July (AKA now) and the first 2 weeks of August yield the most searches for B2S shopping. 

If you haven’t already, upload fall and back to school themed designs to your collection and start getting the word out stat. Don’t wait until September rolls around to start showcasing your cold-weather designs or you’ll miss out on this opportunity to increase sales!  

Image via adroll

3. Offer discounts 

Fact: Nearly 2/3 of parents said store sales and promos are important factors when considering when and where to shop.

Everyone loves getting a better deal. Luckily, your $10 referral code is good all year long so don’t forget to include this somewhere in your copy. This small detail can make the biggest difference. 

A beginner’s guide: how to run a Facebook ad successfully

Fact: Facebook has 1.49 billion monthly active users, 40 million small biz pages and over 2 million advertisers. Needless to say, Facebook plays an integral part in producing what we are all chasing after: sales + brand awareness.

Regardless of whether you are a best-selling artist or one that has just created a Casetify collection, Facebook ads let you reach the right people because they pop up based on the interests of its users. In other words, it exposes your products to individuals that fit your demo and those most likely to become your customers.

So here comes the hard part: how do Facebook ads translate into sales without going over your marketing budget? Read on to find out. 

How-to create Facebook ads

First things first, go to your Ads Manager. Here, you will gain access to everything you’ll need.

A Facebook ad consists of 4 main components: a campaign, ad account, an ad set, and then the ad itself. Follow along as we break down each section.

1. Campaign: what do you want to accomplish?

When creating a campaign, you need to lay the groundwork for your ad. This is where you define your objective. What kind of results do you want to see?

Is your goal to send people to your collection? Reach people near you? Get people to use a coupon code? Defining your overall goal will help you decide which option to pick.

Tip: We recommend choosing ‘promote your page’ in order to get more likes–this also means that your content will show up on user’s feeds every so often when you post. We also suggest trying out ‘send people to your website’. 

2. Account info: analytics, currency and time zone

Once you settle on an objective, fill in your account info. All of your ads billing + reporting info will be recorded in the currency and time zone you select. 

3. Ad set: choose an audience, set your budget, schedule and bid

Once you finish filling out your account info, you’re ready to move onto your ad set. This is where you can target your audience by location, demographics and interests/behaviors

Location: You have the power to tell Facebook where to show your ad. Since your Casetify collection is an online store, we recommend targeting everyone in your country or even beyond.

Demographics: Ask yourself this: what type of audience do you design for? What’s their age? Male or female? 

Interests/behaviors: Here is where you should think about what your target audience is into. This can literally cover any topic: sports, pets, fashion, beauty, you name it. 

You can be as broad or as specific as you want. Again, go back to your goal: what are you trying to accomplish?

After you create your audience, you will then be shown the number of people in that audience, also known as the potential reach. This is the amount of users you can potentially target with your ad. 

In terms of budget, you can either set a daily budget or a lifetime budget. The first option lets you define the max amount of money you will spend per day. The second lets you define the max amount of money you will spend during the lifetime of your ad.

Depending on how much you spend, your estimated daily reach (shown on the right hand side) will change. This number is the amount of people you can reach within the budget selected. The more you spend, the more people you will reach. 

Next, you need to specify your schedule. You can either run your ad continuously or define a set start and end date. 

Tip: We recommend starting with a small budget. Before investing a large amount, test what works and what doesn’t. Do different audiences yield different results? Try it out until you find your sweet spot and don’t be afraid to experiment. 

4. Ad: how do you want your ad to look?

This is where you get to decide what users will actually see! 

You can upload a single image or choose multiple. Our best piece of advice is to choose an image that grabs everyone’s attention. It needs to stand out but also align with what you want to communicate. 

It’s a good idea to test 2 different visuals as a single image–see which works better and go from there. 

Tip: Use lifestyle photos! If it makes sense with your brand, use photos of people because they’ve been proven to convert more. Show people using or holding your product! 

Once you choose an image, it’s time to come up with your headline and text. A headline tells the user what the ad is about. Text tells the user more about the link so be clear about what you’re promoting. 

Tip: ALWAYS include a call-to-action. The headline and description are valuable real estate and they should be able to convince the reader to click on your ad. 

That’s it! You’re now ready to run an ad. If it doesn’t yield the desired results right away, don’t give up. Maybe you need to redefine your target audience or change location or even interests. Trust us when we say that success doesn’t happen overnight. 

Collections: holiday heads up

It may not feel like it just yet, but the holidays are upon us! Shopping season is on the brain, which is why we’re working hard extra early this year to get all of our artists involved + prepared for a great Q4.  

To put things into perspective:

  • 40% of holiday shopping occurred online last year
  • A whopping 1 trillion dollars of retail sales were influenced by shopping-related mobile searches
  • ¼ of shoppers did some holiday shopping BEFORE Halloween 

We know big money is being spent on small screens, which is why www.casetify.com and the Casetify app are optimized for a seamless mobile shopping experience. 

Tools you’ll need for a successful Q4:

1. Social media tips ‘n tricks  

If you aren’t a social media superstar just yet, you’re in the right place. We spent the majority of this year prepping you.

Here are some highlights: 

Capitalize on customers’ I-want-to-buy-now moments by offering stunning visuals, spot-on copy and clear call-to-actions. There’s no better time than now to up your social media game before the next person beats to you the punch. 

2. Q4 collections calendar

HERE you’ll find all the themes we are building collections for. 

This is a fantastic opportunity to maximize your presence, engagement and mobile sales because we will be using a bulk of these designs for Casetify email campaigns and social media posts. 

The more new designs you upload, the better chance you’ll be featured by us. Happy designing! 

What your bios should include for each social channel

We’ve noticed that a lot of artists overlook how vastly important a completely filled out biography is. 

A bio is a quick snippet of your personality, your interests and passions–and so much more. If done right, this space will provide you an opportunity to drive people to your website and lead you to new customers and sales. In a nutshell, you have to make yourself discoverable

The better you spell out who you are, what you do and why you do it, the easier it will be to sell your product because it gives them a clearer understanding of what you’re all about.

First and foremost, not all bios are treated the same. Bios should always be catered to the social network and audience of that particular channel. 

Your bio for: 

1. Facebook

Your information will fall under the ‘about’ tab of your Facebook page. This is valuable real estate for you to establish the basics.

For personal pages, fill out your: 

-Email: List an email that you check often so that you’re easily reachable. Make yourself available to anyone that peruses your page, whether it be a new or old customer. In this way, you’re just one click away from being able to answer any questions or respond to any feedback.

-Website: Drive a potential customer from your page to your actual store by including your Casetify URL under your websites. 

For company pages, you can go a little deeper. Still include your email and websites but also provide a snapshot of your brand that they can’t find elsewhere. This includes ‘personal interests’ and a ‘description’ of your brand. 

Take time to fill these parts out and tell visitors who you are, what you do and why it will benefit them.

2. Twitter

Compared to other platforms, your Twitter bio is pretty basic but that doesn’t mean it should be overlooked either.

Bio: In true Twitter fashion, your bio is limited to 160 characters so say more with less. Here, you can list what kind of medium you work with, your interests, any hashtags you can be found under or a quick blurb about what visitors can expect when scrolling through your feed. This is your chance to stand out so add some personality! 

Location: Here, add ‘Free Shipping Worldwide’ to let everyone know that shipping’s on us. 

Website: You have a few options. You can add your Casetify URL in order to drive people out of your Twitter page to your collection so they can shop. OR you can cross-promote a different social channel to grow your following across the board. If you choose the latter, be sure that your shop is still referenced somewhere else i.e. in your Twitter feed or in the bio of the social channel you’re driving your customer to. 

Image via twitter.com/_myfriendcourt

3. Instagram

With Instagram, you are limited to 150 characters in your bio so keep it straight to the point.

Email: Again, be reachable. Yes, your customers can always comment on a post in order to get your attention but some prefer email over everything else. Email allows space to explain more and easily send links, something that Instagram is currently lacking.  

Website: Instagram only allows for one ‘clickable’ link so choose wisely. 

Image via casetify.com/eugeniaclara

Tip: A good thing to note is that your name (also known as a handle) should be consistent across all platforms. Why? It makes you easier to find. Imagine if a customer wants to jump from your Twitter to your Instagram. If they can’t find you under the same name, they might give up and lose interest. Again, make it as easy as possible for the customer. 

It’s hip to be square: Instagram for artists

What was once just a trendy visual app for hipsters (remember when it was only available for iOS way back when?), Instagram has evolved to become one of the most influential marketing tools to date. With over 300 million active users, Instagram is your go-to app to grow your network and spread the word about your Casetify collection.  

The original idea of turning photos into custom Casetify phone cases stemmed from our founders’ early adoption of Instagram three years ago. Since then, we’ve organically grown our community of 192k+ active and engaged followers. #humblebrag 

Read along as we share Instagram strategies that work for us and for other artists too!

5 easy ways to grow your Instagram:

(Photo credit: @myconfashions)

1.  Recreate the shopping experience 

Let’s be real: nothing compares to being able to physically see, touch and feel something you want to buy BUT there’s an easy solution to this- replicate reality as much as you can for shoppers. 

It’s a no brainer that the best way to do this on Instagram is by posting only the best product shots of your designs, whether it be your phone cases, MacBook sleeves or Apple Watch bands. You want the user’s shopping experience to be so good that they won’t even need to get up off the couch to check out the competition at a physical retail store. 

Before you get a little snap happy with your camera phone, keep this in mind: make sure your product stands out (white backgrounds are a plus!), capture alternative angles, get close-up and shoot your product being used (lifestyle images) and don’t forget about the good-looking packaging.

Tip: Post behind-the-scenes photos, work in progress, your workspace, exclusive previews and even photos of you. Customers love gaining access to content that can’t be found just from looking at your shop. Learn more tricks of the trade from some photo pros

2. Cross-promote your Insta account 

Never assume that your fans and followers already know about your Instagram account or Casetify collection. They won’t find it unless you provide the info, right?

Grow your follower count on Insta by cross-promoting- let everyone know you can be found under the handle @InsertYourNameHere by posting it on other channels like Twitter and Facebook. In this way, you’re creating a continuous loop for your fans to find your Instagram from virtually anywhere

Tip: We’ve heard from some artists that including your Instagram in your email signature does wonders! 

3. Keep captions short, sweet and actionable 

Make your captions clear and concise. Users don’t go on Instagram to read a novel after all. 

Most importantly, if you’re promoting a design or product, be sure to provide a call-to-action like our personal favorite, “tap link in bio to shop”

Tip: You can also create a geotag with the same call-to-action. The whole point is to make it as easy as possible for your followers to find your collection. 

(Photo credit: Victoria Bilsborough

4. Use hashtags and tags 

Though you should limit captions to 1-3 hashtags, feel free to use a lot more relevant hashtags as the second comment.

We’ve found that using too many hashtags in the caption is distracting to the reader and detracts from the visual and call-to-action. An alternative is hashtagging your heart out in the following comment so that your photo is searchable by everyone across Instagram.

Tip: Research other brands in your niche market and look at what hashtags they’re using. Find a few that you like and think would work for your brand and add them to your list of hashtags!

5. Embrace the link

Be sure to plug your Casetify URL wherever possible, including your Instagram bio. This is the perfect way to drive traffic directly to your Casetify store. 

Tip: Make sure to make your link is “clickable” so that shoppers can easily click and shop right from their phone. Why? In 2014, 1/3 of e-commerce sales were made using a mobile phone. Wowzers! 

BONUS: Work with influencers 

Setting time aside to reach out to influencers (like bloggers, techies or even your own friends with a large social following) is crucial to growing your audience. 

So where do you start first? Determine your niche. Do fashion bloggers, hipster Instagrammers or moms fit best with your designs and brand? 

You can find these individuals through a Google search or by going through Instagram and looking at who your favorite brands are following. There are so many out there! 

Go to their website (oftentimes, bloggers put their contact info in their Instagram bios) and find their email address. Let them know who you are and ask if they want to try out a case, on you, so that they can post and share it on their social media in return.

Tip: Use Casetify referral credit you’ve built up to gift influencers cases. 

Growing your account doesn’t happen overnight and the learning doesn’t stop at this blog post either: there are hundreds of Instagram articles out there so immerse yourself in the resources available to you!

Spotted: artists that effectively + actively leverage our resources

With the resources blog about 2 months old now, we just wanted to take a moment to mention how much we appreciate those of you that read the blog each and every week and implement our marketing suggestions. 

While looking for artists to cross-promote, we came across some great examples of promo strategies that we wanted to share. 

Let’s take a look:

1. Brooke Hagel 

Brooke has been doing a phenomenal job taking her fans through various steps of her design process by sharing where she pulls her inspiration and taking photos of her sketching tools and works in progress. Like we mentioned in previous blog posts, providing behind-the-scenes content and process from start to finish is not only engaging but a great way to tease new projects in the pipeline. 

We love that Brooke stays tuned into what’s trending: she takes this season’s favorite prints (leaves and palms!) and mixes it with a hat she bought from J. Crew to create a totally new, fashion-forward design

Tip: Read about how to forecast trends and how to build hype

2. Lauren Davis Design 

Can some of your designs fit around a theme i.e quotes, florals or animals? Creating promo images that work around a clear and defined theme is a great way to inspire desire

Lauren inspires desire by sharing a lifestyle shot centering around the color yellow. By mixing her print with a flower, yogurt and a photo of a magazine, Lauren paints a visual story. This allows the viewer to imagine what it would be like to have a phone case just like Lauren’s in their own life. 

Tip: Read about how to inspire desire and bring products to life

3. Dana Fox

We’ve noticed that Dana oftentimes asks her fans for ideas on what to design next. This is a great way to increase engagement and boost sales because you learn what customers want straight from the source. Interacting with customers is key to your brand’s success. 

She also utilizes the strategy of posting a 4 square photo. This is a super simple way to show off what ya got in ONE photo. By doing this, you can appeal to different tastes. If a customer doesn’t like one case, chances are they’ll like a different one– always think about how to make the customer’s jaw drop mid-scroll. Don’t let them view the rest of their feed without clicking to your store first! 

Tip: Read about how else you can use Facebook to your advantage and different ways you can interact with your customers

4. Love Lunch Liftoff 

In the photo above, Love Lunch Liftoff’s copy is totally on point. Not only does it paint a beautiful description explaining the reason why the customer needs the case but it also highlights an upcoming holiday– which creates a deadline in the mind of the customer. FOMO is a real so use it to your advantage. 

Tip: Read about how to create FOMO and how to wow ‘em with your words

5. Monika Strigel  

Monika is very active in re-posting images that customers share of her case. She also tags the customer and gives them credit, which is a great way to get on their radar and spark conversation. 

If you look at the comments in the photo above, you can see that Monika not only uses social media to promote, but also engages with a benefit for the customer!

Always keep in mind how to earn a customer’s trust and loyalty so that they’ll keep you in mind the next time they’re shopping. 

Tip: Read about how else you can share the love.

Would love to hear from you: which strategy has worked best for you?

Last Day of Pay What You Wish Week on Ebook Guide for #artists and All #ArtistResources Elists

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It’s the last day of Pay What You Wish Week! Today is the final day to get the Artist Marketing Resources e-book guide for artists and all e-list resources–art galleries, art consultants, art magazines, art prints, art licensing, Photography Resourcesart sales sites, and the Transmedia Artist Guide to Making Artist Submissions ebook  — for whatever amount you wish to pay!

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Time to shine: mobile photography tips

If you’ve got it, flaunt it. 

With visual-heavy channels like Instagram, Facebook and Pinterest being all the rage, it’s more important than ever to make sure you deliver creative images that tell a story in order to successfully sell your product. 

Luckily, most mobile phones come equipped with a top-notch camera so that just about anyone can take a great shot faster than you can say cheese. 

We asked a few of our fellow artist friends to share how to capture the perfect moment, right from your phone.

1. Let there be light 

Melody Munn || @melodyjoymunn

Toolkit: VSCO 

“Always use natural lighting. That is key for me. If inside, I move my white table right next to the window. There is nothing worse than a grainy image, and any unnatural lighting never turns out well for color balancing purposes.”

Tip: Don’t shoot in direct sunlight and when possible, turn off all overhead lights so that only natural light covers your subject. 

2. Work your angles

Grant Legan || @grantlegan 

Tooklit: VSCO, SnapSeed, SKWRT, Afterlight

“Composition, simplicity, straight lines. Overall simplicity is key. Play with different angles and view points on the subject. Walk around the subject in a circle till you find your most interesting angle.”

Tip: Find creative perspectives. Don’t be afraid to experiment! 

3. Location, location, location 

Emma Fineman || @emmafineman

Toolkit: VSCO, SnapSeed

“I enjoy shooting the everyday as a way of capturing elements of my life that I find special, beautiful, or exciting. They can be entirely mundane, or feel very familiar. Most of the time where I shoot, and the places I share through my photos, is my way of sharing my favorite places and the community that I love being a part of.”

Tip: Think about what you want to communicate and play with different colored backgrounds, textures and props without distracting the viewer from the product. Try a “flat lay” photo like the one below!

4. Get up close and personal 

Sarah Klein || @chalkfulloflove

Toolkit: VSCO

“Since my account is for my business, I like to get up close and personal to my subject so I can show off the details. I shoot and post more lifestyle photos to show my customers how I use my own products so they can envision using it in their lives.”

Tip: Create intimacy. If the subject is small, such as a phonecase, shoot the object close to pick up the details. 

5. Have fun with it

Puno || @punodostres

Toolkit: VSCO, SnapSeed

“I don’t take myself so seriously! The worst is when you bring the mood down by getting all self conscious about how you look. What a bummer. I’m always looking for fun locations to shoot: (1) so I can go there and (2) so I can take photos bc it’s fun to shoot. I’m a 30 year old chica who’s married. At this point, I’m just looking for an excuse to be goofy.”

Tip: With mobile photography, there isn’t a limit to the amount of images you can take. Take more now, delete later. Half the fun is going through all of your images and finding your favorite one! 

Now, quick!–grab your smartphone and snap away! Share your images with us by tagging #casetify. Don’t forget to engage with your fans as they DOUBLE TAP that photo!

How to benefit from IG’s latest update

Not too long ago, Instagram introduced its new ‘Search & Explore’ features, allowing its users to discover and engage in conversations in real time.

What does this mean for you? Your photos have the chance to get discovered by more people. 

This new capability allows users to search by place, tag, or person AKA three different channels for potential customers to find you and your business. 

What’s new and how your brand can benefit: 

1. Trending Places 

Get your brand on the map and use a location-based approach to your posts. If your city is trending or if you’re out of town visiting a trending location, you can post a photo and tag the location to appear on the Trending Places page. 

Kill two birds with one stone by hashtagging the location in the copy too-this doubles the chances for exposure. 

2. Trending #Tags 

Imagine this as your golden ticket. Trending tags populate in real time, which means that whichever hashtag is most used will appear first. Now it’s easier than ever to figure out which hashtags you should incorporate into your posts.

It’s your job to be aware of what’s trending and to look for relevant opportunities to use this to your advantage but that also make sense with your product or brand. 

For example, the top hashtag the other day was #WorldElephantDay. Those with elephant designs in their collection could have easily put together a quick post and used #WorldElephantDay in their copy. Easy, right? 

3. Explore Posts 

Here, you’ll find posts that are similar to those that you already liked on Instagram. This is a great way to find like-minded businesses or brands or even potential customers that you can connect and establish relationships with. You’d be surprised at how many businesses (especially small ones!) are supportive of one another. 

Take it one step further and create exposure for your business by browsing through these accounts’ followers and liking and commenting on their photos too. This will only help to expand your network and more likely than not, they’ll click on your account and see what you’re all about. 

This also means that others have a chance of seeing your account on this explore tab too. To increase the likelihood of this, this means that you may have to up the amount of times you post but be weary of not over-doing it. Don’t be spammy!  

4. Top Posts

Find inspiration in top posts! Top posts are at the top for a reason-whether for the subject or the styling. When you’re prepping to photograph a product, do some research first so that you can mimic what has been already proven to work well. 

Search for what you’re photographing under hashtags so that you can see what others have done successfully. Pay attention to the style of photos and language used that receive the most engagement. Try to replicate this or put your own spin to it! 

For example, say you are prepping an IG post for a ‘coffee’ themed case. Try searching for “coffee”, “muglife” or “Starbucks” to see what comes up as the top posts. Now you won’t get stuck trying figure out how to photograph your products. 

How-to craft the perfect Instagram caption

Coming up with a carefully crafted Instagram caption is just as important as your perfectly filtered photo. This element of your post shouldn’t ever be overlooked because it says a lot about you and your brand, like who you are and what you care about. 

What to do:

1. Tell a story 

Whether you utilize Instagram for behind-the-scenes content, a sneak peak at upcoming projects or a catalogue of your products and designs, it’s good to give your followers context. Telling a story with your caption gives them insight as to where you drew your inspiration or even how long it took you to create the piece just to name a few. It also avoids having a blatantly ‘sales-y’ tone that will drive customers away.

Customers want to interact with someone that is genuine and it helps if you take the time and effort to explain the person behind the design. 

2. Think before you link 

Since Instagram doesn’t allow for clickable hyperlinks in captions, it’s incredibly important that what you provide in your caption is not only informative but clean and pleasing to the eye

We highly advise against providing the direct URL link to the design i.e. ‘Shop this at http://www.casetify.com/product/spring-in-love-by-monika-strigel/iphone6/261′ in your caption. Why? Because it’s way too long and looks sloppy. Customers will either forget this because it’s too long or they simply just won’t have the patience to take the time out to type this whole thing in their browser.

Instead, it’s a better idea to direct them to your shop with copy that is similar to ‘Shop this case at casetify.com/monika.strigel’.  

If you want to keep things even shorter and more concise, you can include your link in the ‘bio’ section of your Instagram profile. In this way, you just have to include ‘shop link in bio’ in your caption. Short and sweet.  

Tip: Emojis are your friend. What our social media team does is utilize the hand emoji that points up to provide a visual that a link to shop is above, in our bio. 

3. Don’t go overboard with #hashtags 

Hashtags are one of the best ways to get more views on your posts but you have to use them wisely. Using too many makes you look like you’re trying too hard and your followers aren’t going to want to see a huge block of hashtags in your caption. This is distracting! 

Limit your caption 2-3 relevant hashtags that make sense with what you’re posting. If you want to include more hashtags, include it as the first comment. This will help keep eyes directed to the important points in your caption (like your call-to-action and shop link).

Tip: Hashtagging emojis are totally a thing y’all. Check out the most used emojis we covered on the blog HERE

New Deep West Online Gallery UK + Merge Arts NYC Accepting Artist Submissions

New Deep West Online Gallery UK + Merge Arts NYC Accepting Artist Submissions

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Artists, visit the Deep West Online Gallery page here for submission instructions.

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Merge Arts, New York, is accepting submissions–click here for guidelines.

Get the 1,100+ Places to Sell Your Art E-list here and here.

Find our  International Art Gallery Directory  here and here.

Art Print Sales resources e-list  for artists here and here. 

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