TAYLOR SWIFT PRODUCTIONS // Artist
”My reputation’s never been worse,” Taylor Swift sang on her latest album. But the lady doth protest too much, for if anyone can prove album sales aren’t dead, it’s the singer whose “Reputation” sold 1.2 million in its first week. A bigger indication of that still solid rep might be Swift’s tour stats: Her first stadium trek has higher initial price points than ever, but Pollstar reports 100 percent sell-through (with grosses from $5 million–$9 million a night). And she pulled those numbers with no media interviews this cycle and limiting her partnerships to the more offbeat, like UPS first-day album deliveries and Swift-branded Fuji cameras. She’s about to be a free agent as a recording artist, and the industry can’t wait to see what she’ll make suitors do.
What is Variety500?
Welcome to the second annual edition of Variety500, an index of the 500 most influential business leaders shaping the global $2 trillion entertainment industry.
Updated Oct. 30, 2018, the Variety500 reflects the accomplishments of its members over the previous 12 months. They were selected by the Variety editorial board, which conducted extensive research for its selections.
Check out Taylor’s profile on Variety500 HERE.