“The city of Los Angeles was founded in 1781 with eleven families of settlers from Mexico, now has a population one and one-half million persons in an area of 450 square miles.”

This vintage linen postcard, circa 1930s, features a view of Broadway in Los Angeles, California. Visible in the image are the Ace Hotel (originally United Artists Theatre Building and Texaco Theatre) and Eastern Columbia Building.

The postcard is standard size–approximately 3.5" x 5.5"–and is uncirculated.

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Eastern Columbia Building

Originally the HQ of the Eastern and Columbia Outfitting Companies, the building is one of the finest surviving examples of art deco architecture in Los Angeles.


Exterior views of the Art Deco Columbia Steel Company building in Los Angeles.

Part of a feature in the California Arts and Architecture magazine.

Circa July 1938.

Rodeo Drive looking south from Wilshire a luxury car is parked next to the diamond paterned sidewalk of the Beverly Wilshire Hotel, and across the street the Art Deco windows of the W. & J. Sloane furniture store can be seen. Further south, at what is now 133 South Rodeo Drive, cars are parked in front of a Spanish style complex that has since been demolished.

Circa 1937.

Richfield Tower, also known as the Richfield Oil Company Building, was constructed between 1928 and 1929 and served as the headquarters of Richfield Oil. It was designed by Stiles O. Clements and featured a black and gold Art Deco façade. The unusual color scheme was meant to symbolize the “black gold” that was Richfield’s business. Haig Patigian did the exterior sculptures.

It was demolished between 1968-69.