Rodeo Drive looking south from Wilshire a luxury car is parked next to the diamond paterned sidewalk of the Beverly Wilshire Hotel, and across the street the Art Deco windows of the W. & J. Sloane furniture store can be seen. Further south, at what is now 133 South Rodeo Drive, cars are parked in front of a Spanish style complex that has since been demolished.
Richfield Tower, also known as the Richfield Oil Company Building, was constructed between 1928 and 1929 and served as the headquarters of Richfield Oil. It was designed by Stiles O. Clements and featured a black and gold Art Deco façade. The unusual color scheme was meant to symbolize the “black gold” that was Richfield’s business. Haig Patigian did the exterior sculptures.