Absinthe J. Edouard Pernot. 1902. Leonetto Cappiello.
43 3/8 x 58 ½ in./110.2 x 148.6 cm
“Absinthe was invented in Switzerland in 1797 as a curative potion, an alcoholic punch flavored with wormwood, a common herb whose root yielded a bitter but highly intoxicating essence. It was eventually established that wormwood … was a potent hallucinogen with far too many unpleasant and dangerous side effects, and its widespread distillation was eventually prohibited during World War I. In its heyday, however, it enjoyed enormous popularity among the serious drinking segment of the public … [Here] The gentleman waits with a smirk for his comely companion’s reaction to her first sip of J. Edouard Pernot absinthe – a humorous caricature characteristic of Cappiello’s early career (Cappiello/Rennert, p. 47). This is the 1-sheet format.
It’s been a while since I teased this design, but Sheik is finally here! I struggled a bit with this one for many reasons, whether it be my hectic and unforgiving schedule as well as some not so nice comments I received when I showed the preview. Nonetheless I’m very pleased with the end result despite it not turning out exactly as I wanted. Oh well, can’t win them all. ;)