The term “Art Deco” comes from the Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Industrial and Decorative Arts), the World’s fair held in Paris, France from April to October 1925. It was derived by shortening the words “Arts Décoratifs” in the title of the exposition.
During most of the 1930’s and 1940’s, the top two professional color processes were 3 strip Technicolor (left), and 2-color Cinecolor (right). These scenes were shot on the same year at the Chicago Century Of Progress Exposition, and show the same locations.
Needless to say, Technicolor provided unmatched color reproduction, but Cinecolor had its advantages- It was considerably cheaper (being only 10% more expensive that black and white), and it could be used on a standard studio movie camera. This made it perfect for short subjects and low budget pictures, and it remained in use until the mid 50’s.
Despite the different conditions of the clips, the difference in color reproduction it still quite evident.