Men reading in illustration for Arrow Collar advertisement. J. C. Leyendecker (American, 1874-1951).
The Arrow Collar ads were a collaborative production of New York ad agency Calkins and Holden; Cluett, Peabody advertising director Charles Connolly; and commercial illustrator Leyendecker. Leyendecker’s model was his live-in companion, a Canadian named Charles Beach. Good-looking fellow, clear-eyed and dignified, Leyendecker’s nattily dressed gentleman quickly became the symbol of the modern American man.