Rarely do partnerships make people do a double take but this one here this one had me do a double take for good reasons. It mixes two things I really love…Fashion & Chocolate! but not just any fashion this is BCBGMAXAZRIA and not just any chocolate with Magnum Belgian Chocolate. Per the site:
“MAGNUM® is the only ice cream bar made with Belgian chocolate. Using only the finest premium ingredients, MAGNUM® delivers the ultimate in chocolate pleasure.”
They aren’t kidding I absolutely love Magnum and buy their bars for the house on a regular bases. Yesterday evening, MAGNUM Ice Cream and BCBGMAXAZRIA unveiled the beautiful fashion wrap (Pictured below) that is infused with the delicious and irresistible aroma of MAGNUM Belgian chocolate. Both companies came together and did this using a new scent technology called oNotes. I personally love the idea of fashion that smells of things people love like chocolate. I’d wear it everyday and luckily I don’t have to wait long! The wrap will be available this summer as a gift with purchase nationwide in select BCBGMAXAZRIA stores & online! So be on the lookout for it soon!
It’s truly a unique fusion of chocolate and couture, the wrap pushes fashion beyond sight and touch by incorporating a sense we wouldn’t think to use ever in fashion…smell. It’s new and fresh and powerful.
With its decadent aroma, rich colors and smooth texture, the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap makes women feel like they are being wrapped in chocolate and experiencing the ‘MAGNUM Effect’ – the same sense of pleasure as if they were eating a MAGNUM Ice Cream Bar.
The BCBGMaxazria for MAGNUM Belgian Chocolate Wrap unveiling at BCBGMaxazria on Fifth Avenue, Tuesday, April 28, 2015 in New York. (Photo by Jason DeCrow/Invision for MAGNUM/AP Images)
So what do you think? Would you try wearing something that’s scented like chocolate? I’m super curious to try it and see especially if it’s chocolate! Leave some comments below!
Let’s Talk About: BCBGMAXAZRIA FOR MAGNUM BELGIAN CHOCOLATE
Rarely do partnerships make people do a double take but this one here this one had me do a double take for good reasons.