A person commented they were not finding any real news at finance.yahoo.com after searching for Tumblr, as I suggested in an earlier post . They have a point; the top results are curated and can be heavy on the fluff, because most of what is written is fluff. But occasionally a revealing article can be found there:
Focusing on Yahoo’s August 26, 2015, conference, the article is heavy on quotes from Tumblr execs, including David Karp, such as “You cannot ignore the millions of folks that are creating phenomenal thought pieces and cool content,” and “There’s this army of independent creators that apps like yours and [distribution] platforms like Tumblr, YouTube … are starting to empower.”
Sure would be amazing if Tumblr treated its users like an army of empowered independent creators. But anyway. More telling is this paragraph from the International Business Times:
“Launched in 2007, Tumblr has grown – and wants to continue to develop – as a blogging network for creators. Beyond fandom sites and small artistic communities, Tumblr has often been a platform for international conversations. For example, pop entertainer Taylor Swift used her Tumblr blog in her takedown of Apple Music.”
Tumblr is apparently keen to escape the dire “fandom” and “small artistic” labels and become a mighty behemoth, where “creators” aren’t you and me, but Taylor Swift. International Business Times continues: “‘Tumblr is the new front page of the Internet,’ John Gronberg, senior product manager at Yahoo, said during a live demo of the new in-app Tumblr product” [see earlier post for info on In-App Sharing].
It will never cease to amaze me how, in a desperate bid for advertising revenue, companies destroy what attracted people to their product. On the other hand, Yahoo’s daily blogging numbers are tiny (x) compared to the current behemoths – Google, Facebook, and Twitter – so the desperation is at least real.