I really love this poster for a couple reasons:
- Coulson and his team (Ward and Fitz are both in the poster, which is telling) juxtaposed with Peggy by herself. Peggy stands alone literally but also symbolically because in that time period, being a tough female agent was pretty rare. Meanwhile on Coulson’s side, half of his team is made of women, which is a nice way of showing how far we, as a society, have come. It’s also interesting that on Peggy’s side, there’s a wounded man, potentially a criminal she took down. On Coulson’s side, even though he has a whole team of strong men and women, there’s no visual of a defeated bad guy. Peggy may be just one woman, but she’s as tough as a whole team and the fact that her pose mirrors Coulson’s exactly is a great way of really driving that point home.
- The placement of the team is kind of a remix of the first batch of group photos - Coulson, May, FitzSimmons, Skye, and Ward. Of course, Ward is almost completely in black because of his betrayal, but the fact that his face, at least half of it, is in the light, is a good indication that he’s not completely lost. The way that Fitz and Simmons are looking at each other is interesting, because in all of the other promos, they’ve been looking forward, never at each other. I’m hoping this means we’ll see their bond get stronger next season, especially since Fitz presumably will need to lean on Simmons more as he recovers.
- From a purely aesthetic standpoint, I love the blue and sepia - Peggy’s side is appropriately vintage, with those brown tones that you usually see in old timey photographs, while Coulson’s side has that futuristic blue. It’s striking to me that Peggy is on the right side, because typically, when you visualize time, the past would be on the left with the future on the right - it’s reversed here and that’s a really cool way of tying the two shows to each other. SHIELD’s past is just as important as its future, and even though the timelines of these two shows may be separated by years and years and years, they’re both important to understanding SHIELD as an organization.
- The Hydra logo behind the SHIELD logo is perfect, as always. I like how especially menacing it looks with just the eyes, lurking in the background, waiting for the moment to strike.
Ugh, is it fall yet??