antoinette beenders


Antoinette Beenders created ‘Model Off Duty hair’ for Aveda at the ORGANIC by John Patrick Autumn/Winter 2011 Fashion Week presentation. Looks good and easy to achieve in 5 very simple steps!


What was your inspiration for this look? How did you collaborate with John Patrick to create the look?
John Patrick and I were inspired by the idea of a girl quickly pulling her hair back and pinning it. The concept of reflection inspired the collection, and we loved the idea of a woman sitting down at the mirror to create a realistic and unique hair style for herself. This season’s ORGANIC collection is elegantly devil-may-care, so the perfect nonchalance of the hair complements this aesthetic perfectly.

How can a woman achieve this look on her own?
This look is all about unstudied style, so it’s easy to recreate. Prep with Aveda Pure Abundance Hair Potion to create tousled texture and backcomb hair at the crown with a wide-tooth comb. Spray with Aveda Air Control Hair Spray for light hold and randomly pull side sections of hair back, pinning erratically, just above the nape of the neck. Finish with Aveda Control Force Firm Hold Hair Spray and you’ll be set for the day.