Tommy Hilfiger’s fall campaign for Hilfiger Denim, called Game On, is inspired by the spirit of All-American high school football game celebrations. The seasons’s signature style is relaxed with destructed details, faded indigo, original selvedge finishes and vintage washes. The advertising campaign will be complemented by an exclusive digital campaign featuring four global online influencers: California-based models Alexis Ren and Jay Alvarrez (@alexisren and @jayalvarez), Dutch fashion influencer Linda Tol (@lindatol_), and Swedish singer-songwriter and TV host Andreas Wijk (@andreaswijk). Check out their Instagram accounts for more inspiration and join the conversation via #HilfigerDenim.
Andreas Wijk will answer questions about the collection and the collaboration with Hilfiger Denim at Are you Karl? shortly. Stay tuned!