The Sony guy revealing himself as the person behind 1D's twitter is so sketch to me. I work as a social media manager for an internship and I once got in trouble for telling my FRIENDS what I did. This guy is telling the WORLD that he runs their twitter. Most consulting companies have contracts that state that you cannot break confidentiality and tell people who you run twitters for. I don't really believe this guy. However, if for some reason he is truly the person, it's done for a reason.
I think it’s to put a friendly face on the account since we all know it’s not them 100% of the time and to make it look like they’re on the side of the band instead of working against them.
But that’s interesting, to be sure.