Gotham Season Four/ Twitter
This is some great advice from @sunlitroom , who’s got some experience with using Twitter from being a Fannibal!
1. Nielsen begins counting tweets three hours before the show
airs, and then up to three hours after it airs.
You want to use all that time if you can.Make sure everyone is clear on timezone differences in advance.
2. Only have TWO hashtags per post – anything beyond that isn’t counted. #Gotham is the constant throughout, but we need to agree on unique ones for before and after and KEEP THE EPISODE TITLE FOR DURING THE EPISODE. If it’s used before that time, it makes it harder to trend. So, for example, for the first episode back:
(pre-episode) #Gotham #GothamReturn
(during the episode) #Gotham #HowTheRiddlerGotHisName
(after the episode) #Gotham #EdWentHatShopping
Don’t swear in your tweets, Nielsen doesn’t count them if
you do. On a similar note - try to keep tweets positive and open to
everyone. This is not the time or place to rabidly promote your
ship, denounce the writers, share wildly explicit fanfic or fanart, or
everyone how much you hate that Harvey never wears his glasses anymore.
The place for that is Tumblr (preferably on
my dash 😉)
4. Follow the #Gotham hashtag before, during and after the episode. Make sure you respond to other fans, and retweet their tweets. This increases our ‘unique audience’, and this is how Nielsen ranks shows for its daily top 5.
5. International Gothamites can count towards trending, but NOT towards Nielsen. BUT Nielsen WILL count international tweets if they’re retweeted by someone in the US – so international Gothamites need to put INT at the beginning of their tweets, and US Gothamites need to make sure to retweet these.
6. People who can’t be on
Twitter while episodes air (time
differences, work, whatever) can schedule tweets using tweetdeck or
hootsuite. Fannibals created templates for this – I’ll
look these out and retweet them so people can get the idea. Depending
on what you want to do, you could
schedule tweets for every minute, 5 minutes, 10 minutes. A tweet a
minute is really easy to do - and we have loads of time to schedule
stuff in advance before the show starts again.
7. Keep it ship-free. Stick to tags that everyone will be happy to use no matter their personal preferences, and that also won’t confuse the bejesus out of anyone who isn’t super-involved in fandom. As soon as we split into factions, we’re sunk. Fannibals were successful at trending at cancellation time because we have a unified fandom. Gotham’s advantage is that it probably has a wider audience, some of whom are more casual: take advantage of this by keeping everyone involved.
8. Thunderclap is like one huge scheduled post on Twitter. One person would choose the message, and then
we circulate it so everyone can sign up.
People can sign up way ahead of time, so they don’t have to worry about
remembering on the day. The more people
who sign up – the stronger it is. Again –
the key is to keep it positive and accessible, so – for example – #GothamIsBack
on the day of the episode.
9.We also did a masterpost on Tumblr of Fannibals’ twitter handles, so we could follow each other and retweet.
10.Hannibal has a relatively small fandom - but still managed to trend for
hours at a time. Even if there could be a core of people who were
willing to do it, it might make a dent. People who don’t really want to
be involved but will do the occasional retweet during the episode using
the hashtag can still be helpful. The key thing to avoid is different
groups emerging who want to use their own hashtags - then no-one has any
The above all sounds like a lot of work - but I can promise you it’s also a lot of fun. Being on Twitter with other Fannibals - even though we had been cancelled - felt like a proper community. I’m still mutuals with loads of Russian fannibals on Twitter :))