If you were a musician launching your first solo single, wouldn’t you use your social media account to promote it immediately and extensively?
Especially when the first promo campaign (during the launch) for said song was done on social media and continues to do so?
So why hasn’t the @ Louis_Tomlinson twitter, IG and Facebook accounts done so? Apart from 3 retweets regarding “Just Hold On” being on Spotify playlists, two tweets to thank fans for their support, and a link for the Project JHO sponsorship, that @ Louis accounts have not been promoting the song directly - no Itunes links, no links to the lyric video, no retweets to any of the radio interviews, not promotional pics posted.
Meanwhile all of Steve Aoki’s accounts, Dim Mak, multiple members of his management and production teams, and Ultra Records have been promoting “Just Hold On” heavily. In fact, most of the content being reblogged, liked and retweeted by this fandom all come from them! What would we do without Steve’s social media savvy photographers and videographers?
The lack of promotion from Louis’ team and from @ Louis himself is noteworthy - especially given that this is his first solo effort and there’s an ACTUAL promotional campaign right now.