I'm really happy he has another magazine cover coming, but his promo is weird af tbh. Like he gets all these amazing magazine covers, and then the actual promo for the song was super mehh. If the timing of this magazine's release means that a new single is coming soon, I really hope this time they go super hard on his promo. No need to take into account many schedules for performances like there was with BTY so there's no excuse for lack of performances. And I hope it's not all about the stunts
I also hope they take full advantage of this and go really hard for the next single. He did a great job doing radio interviews for BTY promo, but there were very very few performances and things kind of dropped off there it seems. If the next single is just Louis, which he said it would be, then yes it will be much easier to schedule strategic performances and hopefully there are a lot of them. Give him all the best, consistent promo! Put that excitement into action over there, Epic.