Find Your Hacks & Workarounds
No matter what type of business we are running or what goals we chase - we all face apparently insurmountable difficulties - as for example
- building a user base for your app although there is no interaction yet,
- having to postpone some to dos although they are all crucial and diligent,
- finding investors without having finished that prototype yet
- or hiring the great but still affordable talents that help you to get done all that work
The Dutch bicycle manufacturer VanMoof had such a problem as well:
They sell almost 90 percent of its bikes online.
But as they shipped the custom made bikes to customers, it found that they were often arriving severely damaged.
The damage reports were a major problem for the company because the street bikes that it manufactures are at the high-end of the market… But even with the best brand and great marketing you CANNOT WIN, if the products is delivered to the customer in bad shape or even in pieces…
But then the company came up with a genius solution - dropping shipping damage by over 70 percent!
What was the trick?
Printing a graphic of a flatscreen television on the side of the packaging box - making shippers think that they were transporting flatscreen televisions.
A highly effective but yet cheap way of fixing the problem and giving the business the push it needed…
Innovate like VanMoof!
Always look out for solutions like this - practical, easy to apply, affordable but effective. Dare to try new paths, unconventional solutions, be creative.
Find your hacks and workarounds.