Theft, Lies, and Facebook Video
Facebook says it’s now streaming more video than YouTube. To be able to make that claim, all they had to do was cheat, l…
By Hank Green

Facebook counts the “view” at the three second mark (whether or not the viewer has even turned on the sound) in the midst of a precipitous decline in retention. At that moment, 90% of people scrolling the page are still ‘watching’ this silent animated GIF. But by 30 seconds, when viewership actually could be claimed, only 20% are watching. 90% of people are being counted, but only 20% of people are actually “viewing” the video.


This might seem a little like this is a victimless crime, but it fundamentally devalues the #1 metric of online video. The view is the thing that everyone talks about and it’s the thing creators sell to advertisers in order to make a living. Applying that word to something far less valuable is going to be extremely disruptive to creators. Ad agencies and brands are confused enough without Facebook muddying the waters by calling something a view when it is in no way a measure of viewership.

When Facebook says it has roughly the same number of views as YouTube, what they really mean is that they have roughly 1/5th of YouTube’s views, since they’re intentionally and blatantly over-counting to the detriment of everyone except them.


According to a recent report from Ogilvy and Tubular Labs, of the 1000 most popular Facebook videos of Q1 2015, 725 were stolen re-uploads. Just these 725 “freebooted” videos were responsible for around 17 BILLION views last quarter. This is not insignificant, it’s the vast majority of Facebook’s high volume traffic. And no wonder, when embedding a YouTube video on your company’s Facebook page is a sure way to see it die a sudden death, we shouldn’t be surprised when they rip it off YouTube and upload it natively. Facebook’s algorithms encourage this theft.

What is Facebook doing about it?

They’ll take the video down a couple days after you let them know. Y’know, once it’s received 99.9% of the views it will ever receive.

A must read from edwardspoonhands (h/t johnman)

types with a crush

intj - looks at you often, as if studying you, but avoids eye-contact. often ignores you, though not on purpose, and can seem uncaring. very quiet around you.

intp - compliment you, or occasionally say things that are very odd and irrelevant in order to start a conversation. smiles at you in passing.

entj - says things that are deliberately controversial or that they know you don’t agree with in order to start a debate. if they see you they will immediately give you their full attention. often protective over you.

entp - straight out flirts with you. calls you pet names sarcastically. establishes an ‘us against them’ connection with you. teases you, but like entj, often protective over you and will not allow anyone else to.

infj - sits by you and occasionally starts a conversation. laughs at your jokes, and smiles at you when they see you. shy around you.

infp - usually shy, but can talk to you for hours. replies to messages very quickly. can ask you for help with projects or ideas in order to spend more time with you.

enfj - your best friend, always there for you and wants you to be happy whatever the cost. they only get attached to people they know very well.

enfp - invites you to every event. tells you about their plans and ideas, discusses things with you and cares about your opinion. you trust this person a great deal.

istj - avoids you, and denies they like you if asked, though will converse with you for a while before abruptly stopping. they won’t make any advances unless they are sure you like them back.

isfj - always asks for your input and cares about what you say. generally a nice person to everyone, though can be quiet around you.

estj - can seem very cold and uncaring towards most people, but will occasionally laugh at something you say or smile at you before composing themselves. they’re the type to ‘see’ a message but not reply for minutes or even hours, just to keep you waiting.

esfj - jokes around with you and playfully teases you. finds an excuse to hug you like 2746 times a day. you’ve probably been friends for a long time, and everyone you know ships you guys.

istp - asks you about everything, and makes sure you’re okay. the type to send a ‘good morning’ text. cares about how you feel. they want to be sure they like you, so will talk to you a lot about seemingly irrelevant things.

isfp - spontaneous, they will surprise you with compliments and often even gifts. singles you out to chat with. like intj, they will sometimes accidentally ignore your messages or be a bit awkward around you.

estp - they’ll talk to you every so often, but you don’t know them that well. will occasionally do something purposely cheesy, like wink at you. if they accomplish something or are praised, they’ll always make sure you see and try to impress you.

esfp - they make it clear they like you, and aren’t afraid to let you know. they’ll make jokes all the time and try to make you laugh.


We’re all waiting for the Apple iWatch to come out, and there have been very weird rumor pictures of how it might look, though this is my favorite.

Is it going to come out? YES. How do we know? We have more than enough perfect proof that starts months ago:

1) A few months ago, Nike laid off it’s whole group that worked on Nike Fuelband. The product was discontinued, just like that. But Nike had a reason behind it. They’re known to be close partners with Apple. And if Nike quit Fuelband, it means that something else will come up, a partnership between Nike and Apple that will drown Fuelband, and take over. That’s iWatch.  That’s the only logical reason that Fuelband was discontinued.

2) Then, a very recent news arrived. Apple just hired a senior executive from Swiss luxury watch brand Tag Heuer, which could be (obviously) to help it with the launch of its iWatch expected this autumn. Tag Heuer, part of luxury goods group LVMH, said on Friday its vice president for sales, Patrick Pruniaux, who had been with the brand for seven years, was leaving on Monday to join Apple. Of course, why would Apple hire a swiss luxury watch salesmen? iWatch.

Keep reading

UX Crash Course: 31 Fundamentals

My New Year’s Resolution for 2014 was to get more people started in User Experience (UX) Design. I posted one lesson every day in January, and hundreds of thousands of people came to learn!

Below you will find links to all 31 daily lessons.

Basic UX Principles: How to get started

The following list isn’t everything you can learn in UX. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. You will get a practical taste of all the big parts of UX, and a sense of where you need to learn more. The order of the lessons follows a real-life UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference!


Introduction & Key Ideas

#01 — What is UX?

#02 — User Goals & Business Goals

#03 — The 5 Main Ingredients of UX


How to Understand Users

#04 — What is User Research?

#05 — How to Ask People Questions

#06 — Creating User Profiles

#07 — Designing for Devices

#08 — Design Patterns


Information Architecture

#09 — What is Information Architecture?

#10 — User Stories & Types of Information Architecture

#11 — What is a Wireframe?


Visual Design Principles

#12 — Visual Weight, Contrast & Depth

#13 — Colour

#14 — Repetition & Pattern-Breaking

#15 — Line Tension & Edge Tension

#16 — Alignment & Proximity


Functional Layout Design

#17 — Z-Pattern, F-Pattern, and Visual Hierarchy

#18 — Browsing vs. Searching vs. Discovery

#19 — Page Framework

#20 — The Fold, Images, & Headlines

#21 — The Axis of Interaction

#22 — Forms

#23 — Calls-to-Action, Instructions & Labels

#24 — Primary & Secondary Buttons


User Psychology

#25 — Conditioning

#26 — Persuasion

#27 — How Experience Changes Experience


Designing with Data

#28 — What is Data?

#29 — Summary Statistics

#30 — Graph Shapes

#31 — A/B Tests


All done? There is a sequel to this course: 

UX Crash Course: User Psychology


If you know someone else who wants to learn UX, please share!

If this is how you discovered my blog, it doesn’t stop here! I post a lot of awesome shit about UX, design, persuasion, and human behaviour. It’s a lot easier than hunting for links on your own!

Comments? Questions? Concerns? Find me on Twitter.

The Hopeful Audience!

Hello all! 

A few of you have expressed interest in finding out where in the world Hopefuls are watching my videos from and some of the info only I have access to via my analytics page!

Above we have the top 10 locations where my videos have been viewed between November 1st-November 26th this year. It also shows what percentage in each age group has been watching. 

YouTube isn’t hugely inclusive when it comes to filling in what gender you are. Like most websites the only options listed are Male/Female but even so, here is that statistic for my channel this month. It will come as no surprise that, according to YouTube, my audience is mainly female.

Finally, I LOVE going to the last page on the geography section to see where the least amount of views are coming from because they’re always in places I’ve never heard of or never expected my videos to reach! Really gives me the wake up call that my videos really do reach everywhere and anywhere! 

Hope this was interesting to you guys! :)


The three-eyed Watson. 

Every road in the Game of Thrones is filled with twists, turns…and dead ends. Any character that stays alive (or comes back to life) is bound to be changed by this epic journey. As part of an ongoing cultural analytics series, Tech Insider and IBM researcher Vinith Misra used Watson’s Personality Insights and Tone Analyzer to assess just how much your favorite GoT characters have evolved emotionally over time. 

See what Watson discovered about GoT →

University of Reading climate scientist Ed Hawkins wrecked the internet a few weeks ago with a revolutionary new way to look at global temperatures.

Using a circular graph of every year’s monthly temperatures and animating it, Hawkins’ image showed planetary heat spiraling closer to the two-degree Celsius threshold in a way no bar or line graph could do. 

His tweet with the original graphic has been shared 15,000 times, and it’s been dubbed the most compelling climate visualization ever made (sorry, landmarked Keeling Curve). The spiral’s popularity can be attributed in part to its hypnotic nature as well as the visceral way it shows the present predicament of climate change.

Then the graph got updated.

“Like a lot of people, I found Ed Hawkins’ temperature animation very compelling because it details observed warming from 1850 to present in a novel way,” said U.S. Geological Survey scientist Jay Alder. “His graphic sets the context for looking at projections from climate models.”

So Alder used climate projections and stretched the spiral to its logical conclusion in 2100, when most climate model projections end.