american apparel advertising

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Thomas Alleman’s striking shots of American Apparel ads in LA

“I found the dialogue between the simple, clean and direct presentation of a hip fashion fantasy and the urban environments that surround these ads really striking.”

The sensationalist sexualisation inherent in the images is made more blatant by Thomas’s juxtapositions. His series seems to posit the idea that the ads, predominately featuring scantily clad women, aren’t even really about marketing clothes, but rather about projecting and indoctrinating a brand’s identity, an identity that seems strikingly superficial and at odds with the urban landscape of everyday L.A.