I think you'll find the majority of the fandom is Sam-leaning. The reporting reflects what the majority wants. I'd bet there's a ton of people who positively respond to everything Lynette posts. There's no reason to change when they are getting hits, selling mags, etc. Also your previous anon mentioned marketing but RDM/Starz have no say in marketing - Sony does all paid media.
And what does that say about our community, that we have in Cait/Claire a strong, positive role model that carries herself with poise and dignity and class, is humble, funny and talented and is at the helm of this incredible story and this incredible journey, yet according to you the majority would rather Lynette’s style of shallow, cheapened coverage of Sam? Last I checked, he was more than just eye-candy for the thirsty.
And I just have to respectfully disagree. Sam may have a more… for lack of a better word, overzealous fanbase, but they are first and foremost Sam Heughan fans (regardless of the show). Those that are Outlander fans appreciate Cait/Claire just as much (if not more) than Sam/Jamie. And saying Lynette - who is there to cover OUTLANDER for her respective news outlet - is just giving the masses what they want. No, she isn’t. Just because the same 6-7 people keep replying her with “great job!” in every single tweet, doesn’t reflect where most of us are at right now.
Whoever is behind or has a say in PR/marketing this show is doing a disservice to fans and Cait and Sam. How will he ever be taken seriously in the eyes of the masses/critics if all anyone sees is this beefcake image? How will women in this industry ever be taken seriously if the lead of a show like Outlander isn’t given the time and respect she’s earned and deserves as the lead?
Fun, cute reporting has it’s place for sure! But it goes without saying that it should encompass the entire fandom not be directed to appease just one corner. It’s only that people are finally fed up with how this show is being peddled to audiences - established and new. What is being presented hardly ever reflects what these actors and show are about. Case in point: Last year’s EW cover. As beautiful and sexy as that cover was, it had nothing to do with what season 2 turned out to be.
Perception is a powerful thing. So are assumptions. Assuming the majority want this kind of coverage is simply false. But because most of us have kept silent for a long time, just letting things go, the perception out there now of this fandom is that it’s comprised of this skewed misconception of what we are/want. That now any legit critique/opinion going against that image is seen as unwarranted hate - which it is not.
Look guys, I don’t mean to be harsh or reduce one side’s fanning from another - I’m just tired of having to ask over and over again for something that already should be a given. This fandom is composed of a wide range of intelligent women from millions of different backgrounds, that appreciate the story and actors for millions of different reasons and ways. Promo should reflect that.