💎 sweet on greek spotlight ~ LovePendants! 💎

If you love jewelry, you will adore the NEWEST type of sorority sparkle from Sweet Elite Sponsor LovePendants! They specialize in personalized jewelry made-to-order in NYC. Meaningful messages and sorority symbols are engraved in stunning gemstones for a one-of-a-kind look. I recently interviewed award-winning designer Robert Leser about his new sorority collection and I know you will be excited to learn more about his jewels!

SS: How did you come to start LovePendants and why did you choose to sell sorority merchandise?

LP: I have been a designer of diamond jewelry for over 20 years! I started designing gemstone jewelry in 1997 when a friend asked me make her an unusual pair of earrings. The earrings turned out to be very special, so I entered them in a design completion and won. That convinced me to try my hand at designing more colored gemstone jewelry. LovePendants entered the sorority market when my daughter, a Freshman at IU, said she would rush. I then decided to add sorority jewelry to my assortment. Now Sophie is in AEPhi and she loves her new sorority necklace and bracelet. 

With the LovePendants product line, we are able to offer gemstone pendants, charms and bracelets in silver and gold for many sororities, in addition to our awareness ribbons, symbols and sentiments. They make a perfect gift for sorority sisters who appreciate gorgeous jewelry. 

SS: What makes LovePendants stand out in the crowded sorority jewelry marketplace? 

LP: The LovePendants concept that we are using for sorority jewelry is one of a kind in the world. The gemstone cut didn’t even exist previously! I wanted to be able to engrave a design on one side and view through the other, so I invented the cut. We engaged a physicist who specializes in laser technology to develop the techniques we needed to engrave anything that fits on the back of a gemstone. Now LovePendants are patent pending. They are totally customizable, translucent and completely unique to the sorority jewelry market. 

SS: Does LovePendants have any new designs this season?

LP: Our entire collection is NEW and groundbreaking! The challenge one faces when one invents a new category of product is getting people to consider what is being offered ~ since it never existed before. Our sorority jewelry is so special and sisters can DESIGN THEIR OWN pieces on our website. A few easy steps and your custom style is ready to preview online. It’s so much fun to pick your jewelry, gemstone color, engraving and frame. The results are gorgeous. 

SS: If you could wave a magic wand and change one thing about LovePendants, what would it be?

LP: If I could wave my wand I would wish for everyone to know that engraved gemstone jewelry like mine exists right now and they can find it online just by Googling it. And part 2 of that wish would be all the sorority sisters in America would spread the word!

SS: What’s the funniest or craziest thing that’s ever happened at LovePendants?

LP: The funniest thing happened when I posted Halloween graphic on Facebook featuring a witch on a gemstone necklace. Many customers wanted to buy that piece. But one caller wanted to know if the owl in the photo was actually a prince cursed by the witch!? Strange but true. 

SS: What are the most important things sorority sugar followers should know about LovePendants?

LP: Sorority Sugar followers should know that the LovePendants we make are really special ~ made in New York with great attention to quality ~ and they are a unique keepsake of an amazing lifetime experience. May “all your sorority memories be written in stone for all time.”

💎 FIND & SHOP LovePendants:






• Click on the LovePendants AD on the sorority sugar sidebar!

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Alabama sorority faces backlash over abundantly white and objectifying video

University of Alabama Alpha Phi’s Bid Day video is notably short on information about the sorority’s activities, philanthropy or even its role on campus. Instead, it’s a montage of white girls in short dresses and swimsuits dancing, posing and frighting with the camera. It quickly caught criticism, with one writer explaining in perfect detail why it’s so “unempowering.”

🌿 RIP AΦ 🌿

Theta Iota is mourning the loss of Alumna Alison Parker who was tragically killed in the VA shooting today. Alison was a 2012 graduate of JMU, a loyal sister, and a remarkable young woman. She was reporting for a local news station in Roanoke at the time of the tragedy. Alison was serving as the Marketing Advisor for the Eta Omicron chapter at Virginia Tech, and was a dynamic and giving lifetime member of the Fraternity. Heartfelt condolences to Alison’s family, friends and AΦ sisters. 

🌿💕 🌿💕🌿💕🌿💕🌿💕

Forget the Nipple, Free AΦ

So, recently I saw people that weren’t Alpha Phi sisters tweeting about an Alpha Phi recruitment video, and I was like “wait, what?” I looked into it and realized that I was at the tail end of a week long controversy surrounding the University of Alabama’s Alpha Phi chapter. “Oh my,” I thought to myself, “what have Bama sororities gotten themselves into this time?” I know that people just love to hate Bama, and that a lot of the negative press they’ve received in the past wasn’t because of things that actually happened, but because of facts being manipulated, if not completely overlooked, in order to tell the the story that people (mainly leftists) want to hear. If there’s anyway to make Greek Life sound racist, homophobic, sexist or otherwise bigoted- especially at the University of Alabama, mainstream media is going to leap at the opportunity. But if it was on video, I thought this had to be serious. This couldn’t be another triviality blown completely out of proportion. Silly, silly me.

Keep reading

Sorority Recruitment Videos

A group of women at the University of Alabama filmed themselves having a good time on their campus. There was no profanity or nudity in the video. There was no political content. The video consisted solely of images of the young ladies having fun in a manner of their choosing.

Obviously, this is very problematic.

It’s bad enough that in the year 2015 that we allow sororities to exist—seriously, how have they not been banned as sexist and/or racist and/or transphobic yet? I thought colleges were safe spaces—but it’s even worse that we allow them to flaunt their privilege on film. Just check out this disgusting recruitment video:

Ugh. Can you even? I cannot. I can. Not. Even. Fortunately, several warriors for social justice noticed how despicable all this was.

WORSE THAN DONALD TRUMP. I thought you couldn’t get any worse than that! But I had never seen a video of women enjoying themselves in a way that I deemed unacceptable! Remember: feminism isn’t about equality of opportunity. It’s about making people feel bad for their life choices. What’s in that video?

It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering.

YES! THIS! The video is SO problematic. White people? Problematic. Hyper-femininity? Problematic. Aviator sunglasses (a/k/a PATRIARCHY, smdh)? Problematic.

I mean, honestly. Seriously. Flouncing around in a feminine manner? Hewing to stereotypical norms of sexuality? What is this, the Middle Ages? Or, worse, the 1950s? FFS.

As our strong sisters at Jezebel noted, the University promptly apologized for an organization daring to show something so dreadfully problematic:

This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens. It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived.

Frankly, I’m not sure this is good enough. That sorority should be forced to complete 100 hours of diversity training, 100 hours of female empowerment training, and 100 hours of AYFKM You Problematic Idiots How Dare You Act Like Girls training. It’s the only way to be sure they’ve learned their lesson: fun is forbidden.

I give the transgression of a sorority taping itself having fun in an effort to attract more people to join their sorority four problematics.