Please don’t pass judgement on something you don’t understand.
I just read an article about a sorority recruitment video that “is worse for women than Donald Trump”–I read the entire article and watched the video, expecting some horrendous taboo recruitment video. I didn’t get what I expected. It was a complete run of the mill plain Jane recruitment video. The article states"It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering,”. When in reality it shows a group of girls goofing around, having fun and bonding with each other to form a sisterhood. Sisterhood is ultimately the reason a girl joins a sorority in the first place, so showcasing that is an extremely important part of the recruitment process. Speaking from experience, the making these types of videos is sometimes choreographed and sometimes someone just pulls out a camera and starts filming friends joking around, sitting and talking.
Do the girls all have on nice outfits, their hair done and makeup on? Yes! Of course! Why would somebody post a video of their sorority looking like crap? That’s not going to attract PNMs. In many sororities, including my own, sisters pride themselves on appreciating beauty, both of themselves and their surroundings. This isn’t in vain or for shallow reasons, but simply because when we look our best, we feel our best. We are confident and ready to conquer anything. When we wear our letters or represent our houses, we are encouraged to spend a little extra time grooming in the morning to look put together. Similarly when I went on field trips in high school, we were instructed to wear nicer clothes and be nicely groomed because we were representing our school. There’s nothing wrong with taking pride in yourself.
Thirdly, the author tells us that the video is lacking : any mention of core ideals or service and philanthropy efforts”. Recruitment videos are meant to be supplemental. They are shown to PNMs DURING the recruitment process. These PNMs are also talking to the sisters about their values and philanthropies. In fact, when I went through recruitment, the video was shown during our philanthropy round. We met with the girl who was recruiting us, talked about the philanthropy that house was involved in, watched the video, and did a small craft for the philanthropy (i.e. making sugar free iced tea lemonade for the JDRF walk when the philanthropy is Diabetes Research and Education). We don’t see it in the 5 minute video, but we talk about the values of the houses for 4 days, each time we visit.
The author concludes saying “It’s the kind of thing I never want my young daughters to see or emulate.” That’s very sad, I want my daughter to emulate sorority women. Women who share a bond that lasts a lifetime. Women who seek wisdom, who aspire to keep their bodies and minds healthy, speak kindly with those who they meet and cherish the friendships they make along the way. I want her to be a woman who looks for ways to contribute to her community and show respect for herself, her home, and her beliefs. I want my daughter to be honest, kind and sincere. I want her to have high ambitions and find a way to reach them. That is the kind of woman I want to be, I want to raise and that is the kind of woman that is in a sorority.
RANT OVER. Please, just do research and find the appropriate information on a subject before you pass judgment. Not everything about a system can be shown in a 5 minute video that’s meant to be an advertisement.