A contest run by creative advertising agency Saint where the objective was to interpret the internet visually. The question was put to industry creatives as well as 10 year old kids ( who have never lived without the internet ) to see who could come up with the most imaginative image. These are my three designs each tackling the subject from a different perspective.
The target audience that I decided to focus on are families going on holiday to a coastal town. The reason why I chose this target audience was because I felt that it would provide me with a greater amount of opportunities to create designs for products, seeing as the age range in this audience can vary substantially.
The artists that I initially thought would be appropriate for my final designs were Allan Deas, Ekaterina Koroleva, Daniela Garreton and Tasty Vector. I started by creating pirates, combining these four styles, but I realised that the choice of pirates would not give me enough variation in terms of designs for products. Instead, I decided to combine Daniela Garreton and Tasty Vector and use them as my final artist influences. I love the simplicity of Tasty Vector’s illustrations and the black line work of Daniela Garreton. I felt as though, despite the huge difference in styles, these two ways of working would complement eachother if they were merged. As well as narrowing my artist influences to just two, I also moved on from my idea of pirates to creating sea animals and coastal features out of items you would find in a coffee shop.
I began the creation of my final illustrations by sketching out ideas for coffee shop items that could be turned into sea animals/coastal features. I then began to develop these into more meaningful designs. The very first designs that I made were Tasty Vector illustrations with hand drawn black lines, representing Daniela Garreton’s work. I also experimented with using Ekaterina Koroleva’s watercolour style as a way of colouring the designs but I did not think that it worked with the other two artist’s techniques.
After seeing what the illustrations looked like with a hand drawn outline; however, I realised that they would not work very well if I were to put them onto packaging/products. For this reason, I decided to create the illustrations in Adobe Illustrator as this would give them a much cleaner and neater finish than I would be able to achieve using a pen. After I had created the illustrations in Illustrator, I printed them off so I could add in the black lines, giving them a sense of Daniela Garreton’s work. I then scanned the images into Photoshop where I proceeded to add colour to them. I made sure that all of the colours I chose to use on my illustrations were coastal based, as this would make them a lot more suitable for a coastal coffee shop. Overall, I created twelve illustrations, including a lighthouse, a coffee jug angler fish and a teacup-and-spoons jellyfish, as well as a sea.
I knew that I wanted to use the name “A Room With A Brew” for my coffee shop as I really like the play on words and I think that it is quite a memorable name as well. I experimented with a variety of different fonts, including a range of hand written fonts and novelty fonts such as Sailor Larry Fancy. I finally settled on two fonts called FT Anchor Yard and Dawning of a New Day, the first being quite a spindly font and the latter being a cursive one. I thought that these two fonts looked really nice when put together in the layout I had chosen. For the information that would be used on packaging, I used a simple sans serif font.
Allan Deas’s fond memories of children’s TV programmes from the 70’s and 80’s are reflected in his style - a slightly retro feel coupled with a highly original playground of colour and character. He admits to an obsession with high heels and moustaches (although not on the same person) which are also recurrent themes in Allan’s bold and fun work.
La maison d’édition Viction:ary, basée à Hong Kong, a collaboré avec des designers et illustrateurs du monde entier pour concevoir les couvertures de leurs « City Guides ». Les jaquettes représentent un plan de la ville, dessiné selon le style de l’artiste et en suivant un code-couleurs différent pour chaque livre. Des couvertures très graphiques à découvrir.
Today marks the launch of the 2012 Glasgow Science Festival, a fortnight of activities throughout the city including shows, film, workshops, walks, talks, exhibitions & comedy all based around the theme of science!
I helped work on the designs for this years festival including a set of spot illustrations representing the different areas of science & some bigger more general pieces for use on promotional posters & the programme.If you’re in the Glasgow area & fancy some experimentation over the next 2 weeks then head on down to one of the events - check out the programme here!