algae-brightening-mask

THE TIP-OFF: MAKE THE MOST OUT OF MASKS

Nine ways to go maxi with the mud—and get skinstant results.

The Egyptians invented it. The Chinese made it healthy. The Romans turned it creamy. We’ve been messing with facial masks since we first slathered them on, and modern times are no different. (Microwave, anyone?) Below, we list our favorite insights this side of the millennium—and the masks we love for their instant magic. Got one we didn’t mention? Just want to show off your handiwork with le mud? Post a mask selfie to the Beauty Board! Cleopatra would be proud. MELISSA LANE

Go the distance.
TIP: After you remove a sheet mask, massage the extra serum into your skin for even more hydration. 
TRY: DR JART+ PORE MINIMALIST BLACK CHARCOAL SHEET MASK
WHY: Once you remove the fast-acting charcoal-infused cloth, you’ll find loads of spearmint extract and arginine reporting for a second shift.

Cool it.
TIP: To minimize visible puffiness, chill your calming mask in the fridge first.
TRY: FRESH ROSE FACE MASK
WHY: This rosewater gel, brimming with real rose petals, lends itself well to refrigeration—and its soothing effect is the perfect quick fix for puffy skin.

Multimask.
TIP: Want to slow signs of aging while you get a glow? There’s no reason not to get it all from one mask.
TRY: REN GLYCOL LACTIC RADIANCE RENEWAL MASK
WHY: This exfoliator is powered with natural fruit acids and papaya enzymes that rapidly boost radiance—and reduce the appearance of wrinkles.

Bad things come to those who wait (too long).   
TIP: Don’t wait for a clay mask to completely dry before wiping it off. By the time it’s dry and flaky, it will start to draw moisture from your skin, which can cause irritation.
TRY: GLAMGLOW YOUTHMUD TINGLEXFOLIATE TREATMENT
WHY: We love this resurfacing clay mask: It leaves skin glowing and supports natural collagen—all in a matter of minutes.

Get more bang for your beauty buck.
TIP: Get the gunk out of your skin with a detox mask before applying your serum: It will help it sink in deeper and work more effectively.
TRY: GLAMGLOW POWERMUD DUALCLEANSE TREATMENT
WHY: Powerful conditioning, purifying, and detoxing in a snap—not to mention a sensual mud-to-oil format that feels like a vacation.

Get it on the go.
TIP: Counter travel stress with an invisible moisture mask before you board or an hour before touchdown.
TRY: FRESH BLACK TEA INSTANT PERFECTING MASK
WHY: It goes on clear, smells wonderful, and not only swiftly steeps your skin in hydration, but infuses it with advanced antioxidants from kombucha as well.

Elevate.
TIP: Paired with your regular skin care, masks are like frosting: They don’t replace the cupcake (your daily beauty routine)—they just make it better.
TRY: ALGENIST ALGAE BRIGHTENING MASK
WHY: If seaweed hasn’t made it into your routine yet, try this breakthrough combination of micro and macro algae. Known for its regenerative properties, it provides a speedy dose of brightening anytime you need it.

Sponges are for cleaning.
TIP: While oil can help remove a clay mask, a cellulose sponge can also do a bang-up job.
TRY: BOSCIA KONJAC CLEANSING SPONGE
WHY: Naturally deep-cleansing, this pH-balanced sponge is gentle enough to be used on the delicate undereye area.

Shop Face Masks at Sephora>

Sephora carries a lot of beauty products, to put it mildly. But we don’t stock those displays with just any old thing. Every shelf you see has been carefully curated by our in-house team of beauty experts, who spend lots of time with the brands to figure out what you’ll love and how to tell you about it. Today, we’re highlighting some of the new Spring products that our Marketing team can’t stop talking about. BECKY PEDERSON

BITE BEAUTY MATTE CRÈME LIP CRAYON IN GRAPE: From the health-conscious brand Bite, this limited edition, gluten- and petroleum-free lip crayon is formulated with citrus peel, so it exudes a deliciously tart scent.
“I can’t believe how much I love it. The color looks intimidating—very purple—but the matte finish gives you the perfect pop of color that brightens up your whole face.” –Mary Anne Nurse, Senior Marketing Manager: Color

ALGENIST ALGAE BRIGHTENING MASK: Algenist’s focus on utilizing biotechnology in skincare leaves us with this very luxurious but powerful mask. Packed with both micro and macro algae, real sea kelp leaves brighten and pamper your skin.
“Masks are IN right now, since they let you see better skin in just a few minutes. This one is great because it transports you to the sea with its fresh scent, seafoam color, and little bits of kelp that both exfoliate and hydrate. In just 10 minutes, my pores looked smaller and my skin felt smoother.” –Elaine Jun, Director of Marketing: Skincare

DRYBAR SAKE BOMB SHAMPOO AND CONDITIONER: Although it works wonders on all hair types, this Drybar shampoo and conditioner is especially ideal for those with dry or frizzy tresses, as well as those who have color or heat damage.
“Drybar’s Sake Bomb Shampoo and Conditioner are lifesavers for my coarse, dry, and frequently-abused-with-a-flat-iron hair. This super hydrating set keeps my hair soft and frizz free, and it smells awesome!” –Kim Ihlanfedt, Senior Marketing Manager: Skincare

MAISON MARTIN MARGIELA BEACH WALK: Packaged in bottles you want to keep on display, the silhouette of each REPLICA collection resembles an apothecary jar. The Beach Walk fragrance combines notes of bergamot, coconut milk, lemon, and pink pepper, and is truly a standout scent.
“From the moment I discovered Beach Walk, I was instantly transported to my 6-year-old self running barefoot down sunny Huntington Beach. The soft bergamot and lemon notes take me there. The scent is uplifting, sophisticated, and bright.” –Amanda Liu, Director of Marketing: Fragrance

MARC JACOBS BEAUTY HIGHLINER IN VERT: This unique formula feels like gel pot eyeliner that’s been molded into the shape of a crayon. The pigment load is intensely rich, creating the bold color payoff Marc Jacobs is known for.
“I’m all about colored eyeliner these days and Marc Jacobs Highliner in Vert is the perfect green to make my brown eyes pop. It glides on so easily, is waterproof, and stays all day. I layer with a black liquid liner and get tons of compliments.” –Jessica Zeller, Senior Marketing Manager: Kendo

ELIZABETH AND JAMES NIRVANA WHITE and ELIZABETH AND JAMES NIRVANA BLACK EAU DE PARFUM ROLLERBALLS: These scents by Ashley Olsen and Mary-Kate Olsen almost need no introduction. Both are equally alluring, with Elizabeth and James Nirvana White blending peony, muguet, and musk while Elizabeth and James Nirvana Black smells of violet, sandalwood, and vanilla.
“These Elizabeth and James Nirvana fragrance rollerballs are the best. Depending on my ‘scent mood,’ I drop one of them into my purse and with a dab on my wrist, I’m ready to start the day!” –Kelly Coller, Senior Director of Marketing: Kendo

FORMULA X THE SYSTEM: This four-piece at-home manicure kit is customizable. It comes with a nail cleanser, base coat primer polish, and a finishing top coat polish. You pick the Formula X lacquer color of your choice, and bam! You’ve got a dazzling manicure on your hands.
“I use Formula X The System nail kit at home while I’m watching TV. It’s so easy to use and my manicure has lasted for ten days with no chips!” –Sarah An, Senior Marketing Manager: Kendo

SHOP WHAT’S NEW AT SEPHORA>

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BITE BEAUTY / Matte Crème Lip Crayon
$24.00

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ALGENIST / Algae Brightening Mask
$59.00

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DRYBAR / Sake Bomb Shampoo
$23.00

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DRYBAR / Sake Bomb Conditioner
$23.00

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MAISON MARTIN MARGIELA / ‘REPLICA’ Beach Walk
$125.00

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MARC JACOBS BEAUTY / Highliner Gel Eye Crayon
$25.00

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ELIZABETH AND JAMES / Nirvana White
$22.00

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ELIZABETH AND JAMES / Nirvana Black
$22.00

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FORMULA X / The System
$32.00