I think couture has a real reason to exist in a limited way, like Chanel or Dior, because they have a real couture house organization. Small designers who don’t have a real organization should do expensive ready-to-wear, because couture is not just the same dresses made-to-order. It’s also the presentation, the fittings, the whole thing that goes with it. There is something mythical about it that cannot be improvised.
—  Karl Lagerfeld