alcohol-advertising

Lorraine Kelly "Grills"Charlotte Crosby On Live TV!

Lorraine Kelly “Grills”Charlotte Crosby On Live TV!

Lorraine Kelly has been critasized on social media after she “grilled” Geordie Shore star Charlotte Crosby about wetting the bed live on TV. Charlotte is not a strage to showing herself up on TV, with having sex on TV,Peeing the bed,partying and plenty plenty more. During the interview Lorraine on her show yesterday, Kelly was accused of “grilling and bully” Charlotte as one person said on…

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#F1 Daily News and Comment: Saturday, 23rd May 2015

#F1 Daily News and Comment: Saturday, 23rd May 2015

A Daily Round up of Formula One news, inside whispers, opinion and comment. Today, Schumacher making progress Rosberg has to flee in own home Reichsbedenkenträger worried about alcohol advertising Schumacher making progress Very little has been heard about the state of seven times world champion Michael Schumacher since a lengthy interview of his and his son Mick’s manager Sabine Kehm granted…

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Smoking and Drinking...and Advertising, Done by a Woman

Not just any woman – these ads were done by Diane Rothschild, a true advertising tour de force. Many of her ads are legendary, including this one from the 1990s she created for for J&B Scotch Whiskey.

One of very few women in the One Club Creative Hall of Fame, Ms. Rothschild passed away in 2007…from lung cancer. Upon learning she had the disease, she began planning a print campaign for the Lung Cancer Alliance. The hard-hitting campaign began running shortly after her death.

Her brilliance will forever be an inspiration. ~ @AdvertGirl

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This an incredibly deceptive piece of advertising, albeit not in a bad way. The very fact that one cannot actively discern what is being sold until the final few frames is fantastic, with the story cementing the message  of it not being a drink for drinking’s sake. 

FIESTA FOREVER? PLEASE, NO!

There are several things I find terrifying about this visual. None more so than the line: “Now back for a limited time!”

However, I have to admit I didn’t notice the “Now back” line at first, because I was so fixated on the horrifying camel of a package, which to me was creating a perfect storm with the brain-curdling, taste bud-thrashing mash-up that is this product. I grabbed this screen because I wanted to talk about all of that. How the label was so impossibly busy…how the confused mix of light beer, cranberries and margarita was so contrived…how the whole thing somehow perfectly failed to tie into my idea of a fiesta, especially in November…how it just could never, ever catch on and be purchased by anyone.

But then, and only then, did I notice the line. “Now back for a limited time!”

“Now back.” It came back. Bud Light Lime Cran-brrr-rita came back. It was here. People bought it. So many, in fact, that it is back.

So once again, the lesson is reinforced. With proper distribution, a massive budget and a buying public that will apparently consume pretty much anything sweet and alcoholic, anything is possible.

~ Adam Schnitzler, CCO, The S3 Agency

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